NEW YORK, April 28, 2015 /PRNewswire/ -- PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced it has been named a Gartner Cool Vendor in Mobile Marketing for 2015.
The report evaluates vendors driving innovation in the mobile marketing space, focusing on the ability of location intelligence to more effectively target customers with relevant and timely advertising, and authoritatively measure its impact on real-world behaviors.
According to the report's author, Gartner research vice president Mike McGuire: "Location data can inform a marketer about a customer's intent by seeing not just where the customer is, but how and why that customer got to that point (with help from first- and third-party data)."[1]
"We're honored to be one of the few vendors recognized by Gartner for innovation," said Duncan McCall, co-founder and CEO of PlaceIQ. PlaceIQ's capabilities extend far beyond traditional mobile media strategy, activation and attribution. We're giving the largest brands and agencies in the world the ability to use location intelligence to inform decisions across the entire marketing lifecycle."
The full Gartner report, "Cool Vendors in Mobile Marketing, 2015" is available for download at https://www.gartner.com/doc/3021423.
For more information about PlaceIQ PVR, please visit: http://www.placeiq.com/products/pvr/.
About PlaceIQ
For brands seeking to understand consumer behavior, PlaceIQ connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and connect with audiences. PlaceIQ is a powerful, location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map at massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands. The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ."
Disclaimer
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
[1] Gartner "Cool Vendors in Mobile Marketing, 2015" by Mike McGuire, April 2, 2015.
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SOURCE PlaceIQ
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