NEW YORK, May 26, 2015 /PRNewswire/ -- PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced its Place Visit Rate (PVR®) solution has been selected by Oracle as the winner of the 2015 Oracle Data Cloud Activate Award. The award, part of the invite-only Oracle Data Cloud Summit, recognizes success and creativity with the use of data in products, services and campaigns to drive smarter marketing and business actions.
PlaceIQ CEO and co-founder, Duncan McCall, also presented to thought leaders from B2B and B2C industries across technology, retail, CPG, automotive and travel, in a thought provoking session at the Oracle Data Cloud Summit entitled, "Knowing More: Where Consumers Go." This informative session, led by Oracle Data Cloud's Chris Scoggins, featured insights from executives at Forbes, UM, and others on the topic of location data's ability to drive effective business decisions.
"We are honored to be recognized by Oracle, a company at the forefront of digital marketing and technology at large, for our PVR solution," said Duncan McCall, CEO and co-founder at PlaceIQ. "PlaceIQ has spent years creating and perfecting a solution that delivers true real-world attribution to brands and agencies. Oracle Datalogix data has been a key component of our ability to push the boundaries of PVR by allowing us to define and target consumer audiences using a sophisticated data set based on purchase behavior. Layered on top of PlaceIQ's own data, it allows us to measure actual purchases through the users reached by PlaceIQ's opt-in mobile campaigns. The end result of our combined insights is an innovative, unique and customer-first approach to marketing which benefits everyone—from marketers tasked with better understanding consumer behavior to consumers on their journey to purchase."
PlaceIQ PVR is an industry-first, patent pending metric that measures advertising's ability to drive in-store visitation, giving marketers the ability to optimize ad network buys, targeting tactics and measure ROI. The PVR metric was invented by PlaceIQ in 2012 and has since been empowering agencies to deliver these benefits and insights to hundreds of brands across retail, automotive, CPG, travel, dining and more. PVR works in tandem with sophisticated data sources, such as Oracle Datalogix, to layer additional insights on top of real world visitation.
For more information about PlaceIQ PVR, please visit: http://www.placeiq.com/products/pvr.
For brands seeking to understand consumer behavior, PlaceIQ connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and connect with audiences. PlaceIQ is a powerful, location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map at massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands. The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.