NEW YORK, Jan. 17, 2018 /PRNewswire/ -- PlaceIQ, the company building a new model of consumer behavior with location data and insights, today announced a record year for corporate, product, partner and sales growth. Among key highlights was the wide adoption of the company's portfolio of leading location-based offerings by brands and media agencies, resulting in a significant 500 percent year-over-year growth for PlaceIQ's data business.
In 2017, PlaceIQ continued to provide customers location-based marketing and business innovation in areas including media strategy, audience insights, analytics, campaign measurement and more. Leaders including Urban Outfitters, Zotos Professional, Shinola, Media Kitchen, Ansible, Havas, MullenLowe Mediahub, and Media Horizons were among several highlights of customers partnering with PlaceIQ for business success.
PlaceIQ's robust partner ecosystem continued to expand, vastly extending the accessibility and feature set of its premier location data. In 2017 PlaceIQ advanced noteworthy partner relationships with leaders such as IRI, Braze (formerly AppBoy), Marketing Evolution and 1010data, in a series of deals that gave greater access of its data to hundreds of leading brands and media agencies. PlaceIQ also teamed with comScore for the release of a new joint product, PlaceIQ PVR powered by comScore, which provided a solution for accurately measuring lift in real-world visitation resulting from TV, mobile and desktop advertising.
Industry validation of PlaceIQ as a leader in location-aware technology continued as well. Highlights included:
- AdAge Marketing Trailblazers: PlaceIQ CEO Duncan McCall was chosen by AdAge as one of only 25 executives from across the entire marketing technology ecosystem as an innovator in harnessing data for advanced marketing applications.
- The Drum Digital Trading Award: PlaceIQ's LandMark was selected by The Drum as the best audience measurement technology in the Digital Trading Awards, highlighting the offering's strength of its analytics, forecasting and reporting, client use cases and testimonials.
- New Product of the Year: PlaceIQ's LandMark offering was also recognized by the American Business Awards as one of 2017's best new business and competitive intelligence solutions, an honor that focused on LandMark's ability to deliver sophisticated location-based insights. In addition, Street Fight named LandMark a finalist for best new product of the year in its Local Visionary Awards.
These awards were rounded out by an accolade from Crain's New York Business, which named PlaceIQ one of New York's 100 Best Places to Work. 2017 was the company's fourth consecutive year on the list, earning the number 20 rank.
In 2017, PlaceIQ advanced its position as an industry thought leader with an independent research study, "State of Integrated Marketing," which examined the role of location data in aiding marketers' larger omnichannel strategies. This topic was one of many featured by PlaceIQ onstage at noteworthy tradeshows in 2017 including the Mobile Marketing Association's CEO & CMO Summit, The Modern Marketing Summit, AdExchanger Programmatic I/O, and many others.
"Customers, partners and industry experts continue to validate our mission of delivering location-aware insights that drive businesses forward," said Duncan McCall, CEO and co-founder at PlaceIQ. "2017 was a banner year for the data business we've invested in for more than seven years. Strong demand has been fueled by the versatility and sophistication of our dataset to help inform business decisions, whether those decisions are related to advertising, strategy, understanding or engaging with customers in any channel. The proliferation of our data to other platforms and large number of integrations has made it easier than ever to tap into our award-winning offerings as well. We look forward to fueling continued success for our customers via data innovation in 2018."
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions for marketers, analysts and publishers through powerful location-based consumer insights, real-world measurement and attribution.
With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes.
The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.