placemedia And JamLoop Partner To Expand Programmatic-TV Inventory And Demand
Latest Agreement Marks placemedia's 14th DSP Integration
SALT LAKE CITY, Utah, Aug. 10, 2016 /PRNewswire/ -- placemedia, the fully automated supply-side platform for television, today announced a new partnership with demand-side platform (DSP) JamLoop, in which JamLoop will integrate premium TV inventory from placemedia to expand demand and accelerate access to billions of new monthly-targeted TV ad impressions.
"JamLoop recognizes that, in order to reach the right audience on any platform, they must have access to the best inventory on every platform – which is especially true with linear television," said Derek Mattsson, President of placemedia. "We continue to expand our premium inventory, and buyers using the JamLoop platform will have access to the broadest inventory available across local and national linear television."
JamLoop helps brands and agencies best reach TV and digital video audiences by offering TV-like scale through aggregated video inventory across all screens, including Desktop, Mobile, Connected TV and Linear TV. The company leverages a combination of data and innovative filtering technology, along with human curation processes, to insure the best video ad placements across all devices with guaranteed viewability and complete transparency.
The JamLoop alliance marks placemedia's fourteenth DSP integration, further solidifying placemedia's position among the most widely connected and sought-after supply-side platforms. Some of placemedia's other DSP partners include The Trade Desk, TubeMogul, Collective and Tremor Video.
"Buyers today recognize the power of data when targeting consumers. In order to leverage data effectively across screens – particularly on TV – they must first have access to the right inventory," said Leif Welch, CEO, JamLoop. "Partnering with placemedia provides unmatched ad inventory across all dayparts of national and local cable networks, as well as MVPDs, ensuring that JamLoop's digital video solution can offer more scale and pricing efficiencies for buyers, while increasing demand and maximizing yields for sellers – it's a win for both sides."
"placemedia is quickly becoming the most comprehensive programmatic-TV solution for both buyers and sellers of TV inventory seeking a supply-side partner," continued Mattsson. "Working with these fourteen DSPs allows us to bring an abundance of industry leading demand readily to the table – something you simply won't find anywhere else."
placemedia aggregates premium inventory from national cable networks, local MVPDs and other partners representing more than 100 million US households in 210 DMAs.
About placemedia
placemedia is the supply-side advertising programmatic platform for television. The placemedia platform seamlessly connects agencies and digital demand side providers with inventory from supply side partners. Through aggregation and automation as well as using data to target audiences, placemedia is helping cable networks and MVPDs generate incremental revenue and maximize yield. The platform ingests more than 30 billion impressions monthly in nearly 100M TV households across 210 DMAs. Visit www.placemedia.com for more information.
About JamLoop
JamLoop helps brands reach TV and Video audiences in a brand safe environment, with full transparency. Through its integrated partnerships with Media Ocean and STRATA, JamLoop focuses on helping TV buyers extend their TV buys into Digital Video. For more information on JamLoop and Big Video™, visit www.jamloop.com or follow us on twitter @jamloop.
Logo - http://photos.prnewswire.com/prnh/20130923/CL84090LOGO
SOURCE placemedia
Share this article