PLAE Champions Sporty Fun with "Summer Games" Limited Edition Collection
Launches Video Series with Olympian Gymnast Amy Chow to Mark Release
SAN FRANCISCO, Aug. 1, 2016 /PRNewswire/ -- In celebration of summer while encouraging kids everywhere to get out and "play," kids shoe brand PLAE launched a five-part video series with Olympian Amy Chow today. Chow, a multi-medalist who won gold in women's gymnastics at the 1996 Atlanta Summer Games, is part of the famed "Magnificent Seven" and currently practices medicine in the Bay Area. In these videos, Chow combines her unique expertise as an elite athlete, pediatrician and mother, giving tips on how to incorporate simple actions that can enhance daily life for kids and grown-ups. Each video has a different theme, i.e. "stretch", "play," "sleep," and will debut over the next several days on PLAE's YouTube and Facebook pages.
These videos support the launch of PLAE's "summer games" capsule collection. The collection includes three shoes: the popular Ty sneaker in two colorways (kelly green and red, white and blue) as well as the Max hi-top in metallic gold and country themed tabs; each set features one of 20 countries' flags ranging from Australia to the USA.
"Summer is the quintessential time for play," said Ryan Ringholz, PLAE founder and chief designer. "It's when we amp up our fun and explore our limits. Whether cheering on your home country in a global competition or playing a pick up soccer game in the park, there's incredible inspiration in every aspect of sports, and our collection celebrates this connection that brings us together."
Retail pricing for PLAE's "Summer Games" collection is $4.95/pair of tabs; both Ty styles are $54.95-$59.95, and Max is $64.95-69.95. Pieces from the collection are now available at www.goplae.com/summer-games and Nordstrom as well as select retailers.
ABOUT PLAE: PLAE kids shoes combine premium, eco-friendly materials with the biometric science often reserved for elite athletes to construct shoes that endure the rigorous demands of everyday play. Each pair features unique interchangeable straps, allowing for limitless looks on just one pair of shoes and the ability to customize fit. PLAE shoes are offered in whole and half sizes 6 toddler through 4.5 junior and retail starting at $49.95. Products are available in retail partners worldwide and online at www.goplae.com.
Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/PLAE-5-Golden-Tips-from-Amy-Chow-1-EAT-SD.mp4
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SOURCE PLAE
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