MEMPHIS, Tenn., July 28, 2015 /PRNewswire/ -- A new advertising campaign from American Home Shield, the nation's largest provider of home warranties, showcases the costly risk faced by millions of homeowners who may not fully understand the differences between homeowners insurance and home warranties, which protect consumers against potentially budget-busting covered breakdowns to their home systems and appliances.
Protect against things that WILL happen. American Home Shield home warranties.
Plan for what will happen
"The campaign is designed to be entertaining but also communicate a very important message," said Mark Barry, president of American Home Shield, a business unit of ServiceMaster Global Holdings, Inc. (NYSE:SERV). "Most people have homeowners insurance to protect themselves against what might happen, but too few have a home warranty to protect them against breakdowns that will happen."
Two television commercials are featured in the "Chances" campaign. In the first, a neighborhood is bombarded by meteors, and in the second, a home is lifted away by an alien spacecraft.
Philipp von Holtzendorff-Fehling says these unlikely backdrops are both attention-getting and symbolic.
"Things like air conditioning systems, refrigerators, washers, dryers, and water heaters break down over time, and when they do, repair or replacement costs can be expensive," he said. "These types of breakdowns due to normal wear and tear are things that homeowners insurance just doesn't cover."
American Home Shield customers, said Barry, use their warranty an average of two times a year. By comparison, according to the Insurance Information Institute, claims are filed on homeowners insurance on only about one in 15 insured homes each year.
As the company works to spread the word about how homeowners can protect their budgets against covered repair and replacement costs, its "Chances" campaign will appear in print, radio and television channels across the nation, as well as a variety of online and social media platforms. The "alien" and "meteor" commercials are also available online at www.YouTube.com/TheAHSTeam.
About American Home Shield American Home Shield founded the home warranty industry in 1971 and remains the industry leader. Together with all of its wholly-owned subsidiaries, American Home Shield services more than 1.5 million customers in all 50 states. The companies operate four customer service centers, employ approximately 1,800 employees and have a national contractor network made up of more than 11,000 independent home service contractors and more than 45,000 service technicians. American Home Shield is a business unit of ServiceMaster Global Holdings, Inc. (NYSE: SERV), one of the world's largest residential and commercial service networks. Go to www.ahs.com for more information about American Home Shield or follow the company online at www.facebook.com/team.ahs or www.twitter.com/AHS_Warranty.
About ServiceMaster ServiceMaster Global Holdings, Inc. (NYSE: SERV) is a leading provider of essential residential and commercial services, operating through an extensive service network of more than 8,000 company-owned, franchised and licensed locations. The company's portfolio of well-recognized brands includes Terminix (termite and pest control), American Home Shield (home warranties), ServiceMaster Restore (disaster restoration), ServiceMaster Clean (janitorial), Merry Maids (residential cleaning), Furniture Medic (furniture repair) and AmeriSpec (home inspections). We serve residential and commercial customers through an employee base of approximately 13,000 company associates and a franchise network that independently employs an estimated 33,000 additional people. The company is headquartered in Memphis, Tenn. Go to www.servicemaster.com for more information about ServiceMaster or follow the company at twitter.com/ServiceMaster or facebook.com/TheServiceMasterCo.
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