PLANET FITNESS LAUNCHES OCTOBER FUNDRAISER TO SUPPORT BOYS & GIRLS CLUBS OF AMERICA AND PROMOTE KINDNESS, BELONGING, AND WELL-BEING

 Annual in-club fundraiser across the U.S. raises funds to support Planet Fitness' Judgement Free Generation® initiative

HAMPTON, N.H., Oct. 1, 2026 /PRNewswire/ -- Planet Fitness, one of the largest and fastest-growing fitness center operators with more members than any other fitness brand, today launched its annual October fundraising campaign in partnership with Boys & Girls Clubs of America. Coinciding with National Bullying Prevention Month, the initiative supports the Judgement Free Generation®, Planet Fitness' philanthropic effort focused on promoting kindness, belonging, and well-being.

Building on more than $12 million raised since 2016, Planet Fitness is inviting members to support Boys & Girls Clubs of America through donations made in-club and online at PFGives.com.

In addition, the 2026 Judgement Free Generation® Scholarship recipients will be featured throughout the campaign's fundraising materials, spotlighting high school seniors recognized for their commitment to kindness, inclusion, and creating more welcoming communities.

"Creating safe, welcoming spaces where everyone feels like they belong is at the core of who we are at Planet Fitness," said McCall Gosselin, Chief Corporate Affairs Officer of Planet Fitness. "We're proud to partner with Boys & Girls Clubs of America to help create opportunities for young people to learn, grow, and succeed. This campaign is a powerful reminder of what can happen when a community comes together with a shared commitment to supporting the next generation."

Since launching the Judgement Free Generation® in 2016, Planet Fitness, its franchisees, and members have raised more than $12 million to support youth development, kindness, and belonging initiatives. Through these efforts, more than 50 mini Judgement Free Zones® have been established at Boys & Girls Clubs nationwide, hundreds of young people have participated in Judgement Free Fit Days™, more than 1,100 Club staff members have received specialized anti-bullying training, and nearly $2 million in academic scholarships has been awarded to help young leaders pursue their goals.

"For more than a decade, Planet Fitness has helped Club kids and teens build confidence, strengthen their well-being, and feel a sense of belonging," said Jim Clark, President and CEO of Boys & Girls Clubs of America. "We know that when young people feel accepted and supported, they are more likely to thrive. Planet Fitness is helping reinforce the values of kindness and respect through initiatives like mini Judgement Free Zones®, scholarships, and anti-bullying programs. In fact, 92% of Club kids say being a good leader means treating others fairly. We're grateful for our partnership and their continued commitment to helping young people succeed."

Through October, members and guests will have multiple opportunities to support the campaign. They can participate by donating at local club front desks, through in-club Vicki kiosks, or online at PFGives.com. One hundred percent of all funds raised directly benefit Boys & Girls Clubs of America, supporting youth programming and pro-kindness initiatives.

To learn more about the Judgement Free Generation® or to make a donation, please visit planetfitness.com/JFG.

About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of June 30, 2026, Planet Fitness had approximately 21.5 million members and 2,930 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners. 

About Boys & Girls Clubs of America
For more than 160 years, Boys & Girls Clubs of America (BGCA.org) has provided a safe place for kids and teens to learn and grow. Clubs offer caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Boys & Girls Clubs programming promotes academic success, good character and leadership, and healthy lifestyles. Over 5,500 Clubs serve more than 4 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. The national headquarters is located in Atlanta. Learn more about Boys & Girls Clubs of America on Facebook and LinkedIn.

SOURCE Planet Fitness, Inc.