HAMPTON, N.H., Dec. 28, 2017 /PRNewswire/ -- Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., is bringing on the New Year with open doors and without judgement. On Monday, January 1 from 5 to 7 p.m. (local time), the brand is inviting everyone – members and non-members alike – to visit any of its 1,400+ locations in the U.S. and Canada and enjoy free pizza* as part of the brand's first "Pizza Monday" of 2018, plus an opportunity to join the Judgement Free Zone® at an unbeatable deal.
Unlike most gyms, Planet Fitness has always believed that fitness, fun and treating yourself every once in a while go hand in hand. Planet Fitness' pizza history dates back to 1999 when a day-long shortage of hot water in one of its clubs led to giving away pizza to members as a token of appreciation for their patience and understanding. It was so popular that Planet Fitness implemented a monthly free pizza giveaway in all clubs shortly thereafter. Today, the Company and its franchisees give away more than seven million slices each year.
In addition to embracing the New Year in celebration of its members, Planet Fitness will have a limited time offer available for new members to join for just $1 down (enrollment fee), then $10 a month. The promotion runs January 1 through 10. Click here to find a Planet Fitness near you.
"During a time when many people are committing themselves to New Year's resolutions, we at Planet Fitness want to remind everyone that fitness can be fun, and you can enjoy the things you love in moderation and still achieve your fitness goals," said Jessica Correa, senior vice president of marketing at Planet Fitness. "Our January sale is a fantastic reason to check out your nearest Planet Fitness location and kick start the New Year in an affordable, judgement-free environment regardless of your fitness level."
Planet Fitness offers extremely low prices and a variety of benefits, including a hassle-free environment, brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions and much more. The Planet Fitness Black Card®** membership for $21.99 a month includes additional perks such as access to any club at no additional charge, ability to bring a guest anytime, and additional amenities like unlimited use of massage chairs, HydroMassage beds, and more.
Planet Fitness also provides members with an opportunity to connect and support each other with "Planet of Triumphs," an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides an online platform for members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing the Company's belief that 'everyone belongs'. Check out real Planet Fitness member stories and accomplishments at PlanetofTriumphs.com.
*No purchase necessary.
**Black Card membership fees and amenities may vary by location.
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2017, Planet Fitness had approximately 10.5 million members and 1,432 stores in 49 states, the District of Columbia, Puerto Rico, Canada and the Dominican Republic. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.
SOURCE Planet Fitness, Inc.