Planet Fitness Sponsors New CBS Primetime Show "MILLION DOLLAR MILE" Debuting This Spring
New Competition Series Challenges Everyday Athletes for the Chance to Win $1,000,000
HAMPTON, N.H., March 12, 2019 /PRNewswire/ -- Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., announced its sponsorship of the new physical competition series MILLION DOLLAR MILE as The Official Workout Partner, premiering March 27 at 9:00 p.m. EST on CBS. The show is brought to you by the executive producers of BIG BROTHER and SpringHill Entertainment along with Lee Metzger serving as Executive Producer and showrunner. Former NFL quarterback and Heisman Trophy winner Tim Tebow hosts with Matt "Money" Smith and ESPN reporter Maria Taylor acting as show commentators.
MILLION DOLLAR MILE is a new 10-episode high-stakes competition series where contestants have the chance to win $1,000,000 every time they run the MILLION DOLLAR MILE. The only thing standing in their way is the most challenging course ever designed and a group of elite athletes – known as Defenders - with one mission: to stop the contestants from winning the money at all costs.
Contestants are given a two-minute head start and will need to show what they're made of against the Defenders, a group of 10 top-ranked international athletes, including a Green Beret and "Army Athlete of the Year," the most decorated Obstacle Course Race (OCR) athlete in history and a two-time Guinness World Record holder for both the farthest and highest wall flips.
Before the challenge begins, contestants will prepare for what lies ahead, both mentally and physically, in the Planet Fitness Warm Up Room. It will feature the brand's high-quality cardio and strength equipment (also available in more than 1,700 Planet Fitness locations nationwide) to help contestants prepare for the challenge of their lives with a proper total body workout.
"At Planet Fitness, we encourage our members inside and outside of our clubs to achieve their goals, whether big or small, and we're here to cheer them on along their journeys," said Roger Chacko, Chief Commercial Officer at Planet Fitness. "We're thrilled to be a part of MILLION DOLLAR MILE and help everyday people step out of their comfort zones and support them on their quest for victory and potentially $1,000,000."
"This is a great opportunity to integrate a popular and relevant brand like Planet Fitness into Million Dollar Mile, one of CBS' most exciting alternative series this year," said Linda Rene, Executive Vice President, CBS Primetime Sales and Innovation. "This partnership is another valuable example of the unique and collaborative advertising solutions we can develop with our brand clients to meet and exceed their marketing objectives."
Tune in weekly to CBS starting March 27 to catch the competition.
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of December 31, 2018, Planet Fitness had more than 12.5 million members and 1,742 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama and Mexico. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.
SOURCE Planet Fitness, Inc.
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