Planful Announces AI-Enabled Product Innovations to Help CFOs Address Talent Shortages and Drive Performance

Innovations Including Persona-Based AI Assistants, Consolidations, Workforce Planning, and Integrations

SAN FRANCISCO, May 15, 2025 /PRNewswire/ -- Planful Inc., the pioneer of financial performance management cloud software, announced new capabilities that help teams automate routine tasks, collaborate across functions, and rethink how they plan and execute—critical advantages as CFOs face a shrinking talent pool and rising demands on finance. The new capabilities include a suite of AI assistants for Planful AI, expanded Workforce Pro and Consolidations Premium features, broader integrations, and more. These innovations empower fast-growing and global organizations to boost productivity, reduce burnout, and offset talent shortages by augmenting their teams with AI-driven efficiency.

"Finance teams are overwhelmed by the explosion of data, the accelerating pace of business, and mounting pressure to deliver real-time insights, faster than ever before," said Steve Welsh, Chief Product Officer, Planful. "That's why we're investing in AI-assisted solutions that automate routine tasks, foster collaboration, and spark innovation. The growing talent shortage only amplifies the urgency. From tailored assistants for controllers and analysts to expanded Workforce Pro, enhanced Consolidations, and new forecasting and integration features, we're equipping finance teams to stay ahead of the curve and meet today's challenges with confidence."

Innovation With Planful AI
Based on extensive customer feedback and co-innovation, Planful AI extends Planful's existing AI/ML suite of solutions with the launch of persona-based assistants designed to aid and augment human effort, generate insights, and improve decision-making. 

New persona-based AI assistants available to early adopters include:

• Analyst: Provides variance insights, narrative generation, report analysis, and scenario building to support financial analysts.
• Planner: Supports financial planners with forecasting and scenario optimization.
• Controller: Provides compliance reviews and automated adjustments to support controllers.

Other upcoming AI assistants announced at Perform include Business Analyst, Modeler, and Administrator.

Planful customer Kimball Midwest is a maintenance, repair, and operations (MRO) distributor with over 2,000 employees across the U.S. Kevin Washek, Director FP&A, Kimball Midwest said: "Planful and the AI capabilities have helped our team significantly reduce repetitive tasks, allowing the team to provide better strategic support across the company. For us, it is a game changer. Before Planful we were often bogged down with time consuming, non-value-add tasks. Planful has opened the door to efficiency for our team and with AI, we plan on taking it to the next level."

Collaboration With Workforce Pro
Planful's Workforce Planning solution already helps teams move faster with real-time forecasting, scenario modeling, and automation. Workforce Pro builds on this foundation by delivering deeper insights, greater flexibility, and enhanced granularity, enabling organizations to analyze workforce drivers with precision. With automated, real-time access to both finance and HR data, teams gain a high-frequency cadence of actionable insights to make faster, smarter workforce decisions that align with broader business goals.

Workforce Pro delivers access to a powerful set of advanced workforce planning capabilities including:

• Granular Cost Transparency: Analyzes compensation trends and cost drivers to precisely manage workforces to plan.
• Custom Compensation Logic: Handles bonuses, commissions, and complex pay structures with ease.
• Live Headcount Tracking: Monitor hires, exits, and role changes in real time.

With over 3,000 employees worldwide, Planful customer Rocket Software develops enterprise software solutions that help businesses modernize their IT systems and unlock value from their data. Luis Martinez Luna, Director of Finance at Rocket Software, said: "What's really exciting for us is the ability to get under the hood of the calculations and customize them to fit our needs—especially for things like merit analysis and scenario planning. With Workforce Pro's custom calculator, we can simplify the process and more easily tailor calculations to our business."

Automation With Consolidations Premium
Planful's Consolidations solution already provides automation, collaboration, and confidence to the consolidation process. Consolidations Premium further empowers the Office of the CFO to manage complex ownership structures with flexibility, visibility, and control—further reducing manual work and streamlining close and consolidation.

Planful's expanded consolidations capabilities include:

• Visualizations and Sub-Consolidations: Visual organization chart and built-in support for sub-consolidations, non-controlling interest, and group consolidations.
• Automation and Flexibility: Automated eliminations and currency conversion at any level and flexible calculation logic for configured calculations across any dimension.

Additional announcements made at Perform include:

• Snowflake connector
  • Planful introduced a new Snowflake connector, enhancing its industry-leading integration capabilities to help finance teams seamlessly bring key operational and statistical data into Planful.
• Tableau connector
  • Planful announced a native Tableau connector that simplifies data transfers, allowing teams to easily access, visualize, and refresh Planful data in Tableau for enterprise-wide reporting.
• Planful for Marketing forecast capability
  • Planful unveiled new forecasting features for Marketing teams. These features enable teams to plan with greater accuracy and confidence by creating forecasts against budgets at every level, and to better anticipate spend timing to drive financial performance.

Watch Perform25 live today or on-demand later this week to hear what Planful customers and industry thought leaders are saying about driving peak financial performance.

About Planful
Planful is the pioneer of financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful empowers finance, accounting, and business users to plan confidently, close faster, and report accurately. More than 1,500 customers, including Bose, Boston Red Sox, Five Guys, Grafton Plc, and Gousto rely on Planful to accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more at planful.com.

SOURCE Planful, Inc.