NEW YORK, Feb. 15, 2017 /PRNewswire/ -- Today, Planner Securities, an online investment firm, has confirmed the official roll out of its state of the art Alpha Plan online trading platform. Thanks to ETNA Trader, a white label trading platform, a boutique retail broker-dealer like Planner Securities was able to go to market in record time.
The past 12 months has seen a major shake-up in the sector with a number of high-profile consolidation processes witnessed within retail broker-dealership businesses. Armed with proof of tightening competition and the crucial role that technology is playing, ETNA Trader has unleashed its blueprints to democratize the market and allow small to mid-sized U.S. retail brokerages like Planner Securities to remain competitive.
"We're delighted that Alpha Plan brings a superior trading experience with a competitive edge," asserted Humberto Santos, CEO, Planner Securities. "I'm proud of our instrumental synergy with ETNA to help us to enable access to the U.S. markets for customers from around the world."
"It's an honor to have an opportunity to work alongside such a unique investment boutique firm like Planner Securities to help it stay competitive," expressed Roman Zhukov, CEO, ETNA. "This is in line with our ethos of making the most modern trading technology super affordable. Lowering costs for the end user is key in today's ever expanding FinTech space."
ETNA Trader's user growth has stemmed from its origins within an experienced software consultancy trusted by some of the biggest FinTech brands in America to build exceptional industry-leading solutions. Following a detailed analysis of trading infrastructure, it identified a gap in the market for a broker-neutral trading infrastructure vendor offering an integrated and highly customizable front-end and back office solution.
Clients now have the power to build a robust mobile investing app with the ability to go live using ETNA Trader's API within days while offering low or zero commissions to users. The white label model has saved companies millions of dollars in the Research and Development process.
About Planner Securities:
Since 2008, Planner Securities has offered a full line of investment products and tools for investors and institutions. Planner's trading platforms combine advanced features providing intuitive navigation and customizable interface solutions focusing on the trader's needs to remain competitive. Additionally, we offer investors access to all U.S. exchange registered Stocks and Options, Exchange Traded Funds (ETFs), Mutual Funds, Bonds, Structured Products, Treasuries, Agencies, Private Placements and Investment Banking Services. We are proud to be Members of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC). Additionally, Planner Securities provides direct access to institutional international markets through its international affiliates.
Discover more by visiting: http://www.plannersecurities.com/
Media contact information:
Name: Humberto Santos
Since 2002, ETNA, a trading technology vendor with headquarters in New York City, has been providing trading technology components for online broker-dealers. Its flagship product ETNA Trader was launched in 2012 as an all-in-one white label online trading platform for brokers, trading firms, and FinTech start-ups. This top platform was quickly adopted by several major U.S. brokers. Highly customizable, it is leveraged by leading third party FinTech developers.
Explore the future of online trading platforms today by visiting: https://www.etnasoft.com
Media contact information:
Name: Olga Zhukova
Tel: +1- 855-779-7171
SOURCE Planner Securities