Planning Your Holiday Shopping? Anker Survey Reveals Useful Gifts Spark Fond Memories
External batteries are among the useful gifts recipients really want
SANTA CLARA, Calif., Nov. 18, 2014 /PRNewswire/ -- Expensive, unique and sentimental holiday gifts are not what people actually want, according to a new survey from Anker, the leader in mobile power. The survey, conducted by Foxtrot Research, reveals that people really want gifts they can use. Please click here to view the full survey results.
Fifty-four percent of respondents say that usefulness is the most important characteristic of a good holiday gift, and more than two-thirds (68 percent) say a bad gift is one that isn't useful at all.
Useful gifts also trigger fond associations. Sixty-six percent of respondents said they think about the person who gave them a useful gift almost every time they use it.
When determining what types of gifts are useful, holiday shoppers should look for items that simplify the recipient's life: More than three-quarters (79 percent) of respondents note they would use a gift of this nature.
External batteries for mobile devices are useful and wanted
Sixty-seven percent of respondents predict that their smartphone battery will die at least once this holiday season. It's therefore no surprise that 84 percent agree they would use an external battery — a portable power pack for mobile devices — if given to them as a gift, with 50 percent noting they would use it a few times a week or more.
Forty-five percent of respondents would like an external battery as a gift, and an additional one-third (37 percent) already have one on their holiday wish list. More than 50 percent of respondents indicate external batteries would be a good gift for their significant other or spouse, friend or sibling.
When selecting an external battery, consumers can count on products made by Anker, the No. 1 charging brand on Amazon. All Anker external batteries come equipped with the company's PowerIQ technology, which dynamically adapts to a device's unique charging protocol, enabling it to charge at full speed.
"Anker's wide range of industry-leading power products helps ensure that battery life never slows down real life," said Jason Lin, senior director of marketing for Anker. "Our external batteries are a useful gift that simplify life and holiday shopping."
Anker's Astro Series has an external battery that suits everyone's power needs, from gamers to social butterflies, traveling spouses to busy parents. Anker's Astro Mini is colorful and compact, but also holds enough juice to charge a smartphone 1.5 times for any on-the-go situation. Looking for more power? Anker's 2nd Gen Astro E4 has enough of it to charge a smartphone battery three to six times, making it a worthy option for mobile data-hogs.
Please click here to view the full press release and survey results. Please visit the holiday page to learn more about useful Anker power accessories for holiday.
About the survey
On Nov. 4, 2014, Anker, with Foxtrot Research, asked questions through Google Consumer Surveys. More than 500 U.S. smartphone users answered each question as they browsed the Internet. Based on demographic data collected or inferred by Google, responses were weighted to reflect the population of U.S. adults using the Internet. View the full survey results here.
About Anker®
Anker, creator of reliable, affordable power accessories, was founded in 2008 by a group of ex-Googlers who set out to design dependable technology products with a commitment to getting it right through constant improvement. With an extensive line of power solutions including external batteries and chargers, Anker continues to design new products to make life easier through smarter technology. For more information, visit www.ianker.com, follow us on Twitter at @AnkerOfficial, like us on Facebook or email us at [email protected].
SOURCE Anker
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