Planoly Introduces Social & Content Commerce Site For Style-Savvy Shoppers: Stylelink.it
AUSTIN, Texas, Nov. 2, 2017 /PRNewswire/ -- Planoly is proud to announce the launch of its new digital shopping and product discovery platform, www.StyleLink.it. The product aggregator curates highly coveted products from top brands and influencers and includes millions of products across categories for women, men, jewelry, bag, shoes, beauty, kids, and home. Visitors can browse the site for inspiration from influencers, allowing them to shop their favorite influencer "looks".
"The exciting thing about StyleLink.it is the connection we have with Instagram's top influencers, who are already using Planoly," says Brandy Pham, Creative Director of Planoly. "We're able to take style inspiration from the influencers we have partnered with and share it with an audience that has a strong shopping intent on StyleLink.it."
This means a big win for both influencers and retailers, as it gives an additional platform for exposure, connecting shoppers with a wide range of retailers and style ideas from new influencers, both familiar and new to their social radar. The discovery engine will also translate to more affiliate sales and more followers for brands and influencers' social media channels. With this, StyleLink.it brings together a wide variety of products at various price points for the style-conscious individual, be it for their wardrobe, family, or home.
StyleLink.it is cognizant of the power of commerce through content, and the site's design takes this heavily into consideration. The search functions are carefully tailored to allow shoppers to search for specific products, or begin with a broad search and then refine their searches by retailer, brand, and price. Shoppers have the option to display by "Influencers Only", "Product Only", or both. Shoppers can also visit the "Influencers" page to shop looks directly from influencers or get additional style inspiration. Products and influencer looks can be added to a personalized "Favorites" list for future purchases. The combination of intelligent search and content curation makes the shopping experience seamless.
StyleLink.it is launching with a large arsenal of coveted brands and retailers, including Shopbop, Macy's, Bloomingdale's, Steve Madden, Superga, Guess, Boston Proper, Olivia & Grace, Betsey Johnson, Vince Camuto, Hugo Boss, LuisaViaRoma, Saturdays NYC, and many more, with additional brands and retailers joining every week.
"The modern consumer shops based on trust and aspiration, and we are catering to that consumer perspective," says Andy Hoang, CEO of Planoly. "Millennial shoppers have been found to have low trust levels with brands, and are much more likely to shop from influencers that they relate to. It's no secret that influencer's advocacy for the products they use are trusted sources of information for shoppers. We are bringing it all together for a social shopping experience driven by that trust, where shoppers can essentially purchase their favorite influencers' entire wardrobe."
About Planoly:
Planoly is the first end-to-end visual planner and marketing solution for Instagram. With tools like "Drag and Drop" to arrange images, "Discover" to search user-generated-content, "Schedule" to plan exact posting dates and times, its "Hashtag Manager", "Analytics", "Comments Manager", "Teams", and "Shoppable" features, Planoly is a powerful platform for Instagram marketers. Planoly has free and paid options available on Web, iOS, and Android. With the addition of StyleLink.it, Planoly has expanded to the social & content commerce world. Planoly is also an official Instagram Partner.
For more information please contact us at [email protected]
Website: www.planoly.com
SOURCE Planoly
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