LAFAYETTE, Colo., June 18, 2020 /PRNewswire/ -- Raising the bar to deliver a plant-based protein offering with clean ingredients, exceptional taste and nutrition, Colorado-based Planterra Foods is making its debut this month in retail outlets and direct-to-consumer e-commerce with its introductory line of OZO™. Consumers looking for a delicious new plant-based protein can take a bite of OZO™ Burgers (two-4 oz patties), Ground (12 oz), and Mexican-Seasoned Ground (12 oz) just in time for summer grilling and new recipe ideas. Made with transparent, straightforward and no artificial ingredients, the OZO™ protein offerings are certified vegan by BeVeg and non-GMO. What's better, consumers can feel good knowing they are eating a clean protein option made with simple soy-free ingredients that is full of flavor and good for the planet.
Powered by an exclusive proprietary blend of pea and rice protein fermented by shiitake mushrooms, all of the new OZO™ products are an excellent source of protein (with up to 22 grams per serving). They contain no cholesterol and less calories, fat and saturated fat than 80% lean ground beef, as well as other leading plant-based protein brands currently in the market. OZO™ features a high-quality pea protein that is a great source of iron, and has been known to aid in muscle growth, weight loss and heart health. The Planterra team is also passionate about making a positive impact on the planet and environment, and the OZO™ product line uses recyclable trays and cartons to store products, and plant-based ink on all of its packaging.
Setting itself apart from other plant-based protein offerings, Planterra Foods utilizes an innovative fermentation process that makes the delicious OZO™ line of products easily digestible for the body. Planterra Foods uses a high-quality pea and rice protein that relies on the fermentation of shiitake mycelia (root) to create a nutritionally superior product that enhances the taste and minimizes the flavor impact, while improving the digestibility of the plant-based protein.
"Our team at Planterra Foods is leading you in the world of plant-based protein with all the flavors and foods you love most, and we are starting this journey with the debut of OZO™," said Darcey Macken, CEO of Planterra Foods. "We pride ourselves in being an approachable plant-based brand and OZO™ is made so simply just like you would make in your own kitchen. We can't wait for people to try OZO™ for the first time and experience the joy of eating good, nutritious food where taste is paramount. We are focused on feeding future generations and especially those looking to flex the variety of proteins they bring to the table."
At a time when consumers are looking for new protein alternatives, Planterra Foods will literally be meeting them curbside as a specially-equipped fleet of OZO™ vans will cross the country to deliver free freshly cooked samples of OZO™ plant-based burgers, individually wrapped and ready to eat. OZO™ sampling vans will safely disperse in June making stops in Denver/Boulder, Detroit, Chicago, and Los Angeles, followed by Seattle and Portland, in July. In addition, special deliveries will be made to fire stations, hospitals and other locations to serve frontline workers this summer. With more than one million free samples of OZO™ to be delivered in the next 12 months, more stops for consumers across the country will be added for the fall and winter, including San Francisco, Atlanta and Nashville.
OZO™ offerings will be available this June for purchase at a variety of retail outlets including: Albertsons and Safeway locations in Colorado, Nebraska, New Mexico, South Dakota and Wyoming; Kroger* stores in 12 states (Alabama, Arkansas, California, Illinois, Indiana, Kentucky, Louisiana, Michigan, Mississippi, Missouri, Ohio and Tennessee) and, as well as military bases across the country. In addition to retail outlets, consumers across the country can get a taste of OZO™ at their doorstep by buying directly through the OZO™ website, OZOFoods.com, and through online, mobile, and retail via Wild Fork Foods. Without the use of distributors and traditional retail shops, Florida-based Wild Fork Foods** sells direct to consumer with Miami and West Palm Beach retail outlets offering free same-day pick-up and same-day delivery (within 10 miles of store) and shipping for customers in Florida, New Jersey, Pennsylvania, Kentucky, Mississippi and Alabama. Additional retail outlets, along with a comprehensive foodservice portfolio launch, for OZO™ products are planned for the summer.
For additional information, visit PlanterraFoods.com and OZOFoods.com, and join the conversation on Facebook, Instagram, Pinterest, Twitter and LinkedIn. Interested distributors, operators and retailers can connect with Planterra Foods by calling 1-877-5PLANTS.
OZO™ is the first brand offering a line of products brought to market by Planterra Foods, an innovative plant-based protein start-up from Colorado. Dedicated to delivering foods that are abundantly flavorful, and positively delicious, OZO™ has the backing of one of the world's leading food companies. OZO™ dishes up foods that broaden choices and bring new possibilities to the table. Brimming with benefits for you and the planet, their foods help you eat well, feel better and live your best. For additional information, visit www.OZOFoods.com.
About Planterra Foods
Planterra Foods is a new, innovative plant-based protein start-up company based in Colorado dedicated to bringing exceptional variety and thoughtful plant-based protein choices - that are beneficial to both you and the planet - to the table. Innovation, convenience and taste are at the forefront of Planterra Foods and OZO™, the first plant-based protein brand Planterra Foods is bringing to market in 2020. Planterra Foods is owned by JBS USA, one of the world's leading food companies. For additional information, visit www.PlanterraFoods.com.
* Kroger stores will carry two of the OZO™ offerings: Ground and Burgers
** All Wild Fork Foods products utilize a special blast freezing to reduce crystallization and maintain juiciness, while preserving the flavor and tenderness of each item.
Mary Anne McAndrew
SOURCE Planterra Foods