Plant Protein Pioneer Lightlife Launches Three New Vegetarian Products At Natural Products Expo West

Lightlife expands its existing line of vegetarian meat alternatives with new Smart Patties® and Harvest Apple Smart Sausage®

News provided by

Lightlife

Mar 02, 2015, 10:33 ET

TURNERS FALLS, Mass., March 2, 2015 /PRNewswire/ -- Lightlife, a pioneer in plant protein and vegetarian eating, is launching three new products at Natural Products Expo West in Anaheim, CA March 6 - 8. Smart Patties, veggie burgers available in Original with Quinoa and Black Bean varieties, and new Smart Sausage in Harvest Apple, join the top-selling refrigerated brand of plant-based favorites like Smart Dogs, Smart Deli, Tempeh and more. Great on the grill and perfect for anyone who is reducing or eliminating meat from their diets, Smart Patties and Smart Sausages are found alongside other Lightlife products in the produce or dairy section at grocery and natural food stores nationwide.

"With 36% of consumers[1] using meat alternatives, we're excited to offer more delicious, healthy plant-based options packed with flavor and protein, but saturated fat and cholesterol free," said Brad Lahrman, Director of Marketing at Lightlife. "Summer is just around the corner and the new Smart Patties and Smart Sausage products are sure to become a grilling staple, from moms looking to make more meatless meals to health conscious cooks seeking low calorie solutions."

Lightlife's new products are launching in conjunction with a new look for Lightlife including a refreshed website and packaging. Certified Vegan, Non-GMO Project Verified and available in two delicious flavors, Smart Patties are 100-calorie, guilt-free patties packed with 10 grams of protein and 3 – 4 grams of fiber per patty. The new Harvest Apple Smart Sausages deliver a delicious blend of sweet and savory flavors and 16 grams of protein per serving. Media, retailers and consumers attending Natural Products Expo West can taste test the new products at the Lightlife booth, #3946.

To learn more about Lightlife, its mission and its products visit www.Lightlife.com or visit its social media channels at www.Facebook.com/Lightlife, www.Twitter.com/Lightlife and www.Pinterest.com/LightlifeFoods.

About Lightlife

A pioneer in meatless proteins, Lightlife was founded in Western Massachusetts in 1979 with a passion for creating great tasting vegetarian food. Over the years, the brand has grown by sticking to its roots emphasizing quality and care in everything it makes, and giving 5% of its profits back to organizations that support a healthier "you" and a healthier planet. Today, Lightlife strives to make plant-based eating more accessible, delicious and easy with a variety of meatless solutions for all diets. To learn more about Lightlife, visit www.Lightlife.com or visit its social media channels at www.Facebook.com/Lightlife, www.Twitter.com/Lightlife and www.Pinterest.com/LightlifeFoods.

[1] Source: Mintel 2013: Meat Alternatives

SOURCE Lightlife