Platinum Guild International Partners With Wedding Event Planner And Style Expert Colin Cowie On Campaign To Promote The Enduring Qualities Of Platinum Jewelry
Apr 17, 2013, 05:35 ET
NEW YORK, April 17, 2013 /PRNewswire/ -- Platinum Guild International USA (PGI-USA) and iconic wedding and event planner, design consultant and television personality Colin Cowie are pleased to announce a new partnership to promote the enduring qualities of platinum jewelry. Naturally white, platinum will never change color or fade, making it the perfect choice for jewelry that symbolizes commitment that will forever stand the test of time.
Within the program, Cowie will illustrate the qualities of platinum as they relate to bridal jewelry through activities including a curated gallery of handpicked platinum jewelry designs, social media engagement, and branded event appearances. Additionally, Mr. Cowie will share his appreciation for platinum jewelry in broadcast interviews and offer commentary on celebrity and everyday bridal style.
"As a major influencer in the bridal realm and an overall style specialist with a strong following, Mr. Cowie is perfectly positioned to speak to todays bridal consumer about platinum," says PGI-USA's president Huw Daniel. "He not only understands design, but also recognizes the significance of engagements and weddings in peoples' lives. As one of the industry's most renowned wedding planners, he will show brides and grooms how they can commit to each other with the platinum rings of their dreams, while respecting their budget."
"I am thrilled to develop this relationship with Platinum Guild International," says Cowie. "My partnership with platinum jewelry will serve as the perfect adjunct to my commitment to the bridal space. From engagement rings, wedding bands and beautiful fashion jewelry, platinum bridal jewelry is elegant and timeless. I am excited to share my favorite pieces, and demonstrate the value of platinum jewelry that will last a lifetime and more."
About Platinum Guild International (PGI):
Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in the US, China, Japan, India and London, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit
PGI-USA's consumer site: www.preciousplatinum.com
PGI-USA's press site: www.pgi-press.com
PGI-USA's Facebook page: www.facebook.com/jewelryplatinum
SOURCE Platinum Guild International USA