Play Ball! Topps Launches Two New iPhone and iPad Applications For Major League Baseball Fans To Start The Season
The Iconic Topps Brand Goes Beyond Cardboard With New Digital Products
09 Apr, 2012, 10:00 ET
NEW YORK, April 9, 2012 /PRNewswire/ -- Since popularizing the modern American baseball card in 1951, Topps has created ways for sports fans to connect with the teams, players, and moments they love. Now, more than 60 years after the first set of Topps baseball cards, Topps brings that mission to a new platform, beyond cardboard, with the release of two iOS applications, Topps Pennant and Topps BUNT.
Topps Pennant is the modern box score. The application, available on the iPhone and iPad, recreates over 60 years of baseball plays—every team, every season, every game, and every play from last night's games back to 1952. Baseball fans can check out the box scores and play-by-play from games in the 2012 MLB season as well as relive their favorite baseball memories from the past. That's over 115,000 games and counting brought back to life in elegant, interactive infographics.
Topps BUNT is like fantasy baseball, only simpler, more fun, and easier to use. The application, available on the iPad, is an irreverent social game that acts as a companion to the baseball season. With Topps BUNT, casual fans can collect their favorite players, earn points based on how well their players perform, and trade and compete with other groups of fans.
"At Topps, we're putting the baseball fan first," said Michael Bramlage, Vice President of Digital at The Topps Company, Inc. "The original Topps baseball cards of the 50's and 60's were all about connecting fans with their favorite teams and players, and getting them together to socialize, talk baseball, and make trades. Topps Pennant and Topps BUNT are natural extensions of this legacy, bringing core elements of the Topps DNA to new baseball fans on new platforms, like the iPad and iPhone."
Topps Pennant ($3.99 for a universal app that includes optimized versions for both iPhone and iPad) and Topps BUNT (free for iPad) are available in the Apple App Store.
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ABOUT THE TOPPS COMPANY, INC.
Founded in 1938, The Topps Company is the preeminent creator and brand marketer of sports cards, entertainment products, and distinctive confectionery. Topps leading sports and entertainment products include Major League Baseball, National Football League, English Premiere League, Bundesliga, Indian Premiere League, WWE, UFC, Wacky Packages, Garbage Pail Kids and other trading cards, sticker album collections, and collectible games. The Company's top confectionery brands include "Ring Pop," "Push Pop," "Baby Bottle Pop", "Bazooka" bubble gum, "Sharkies" and "Juicy Drop Pop" products.
SOURCE The Topps Company
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