Play-Doll Mobile App Encourages Use of Imagination to Create Stories

SUNNYVALE, Calif., Jan. 18, 2012 /PRNewswire/ -- SK Planet, a wholly owned subsidiary of Korea-based SK Telecom (NYSE: SKM, KSE: 017670), today announced Play-Doll For Kids, a family-friendly app that enables children to pick and create characters that can be shared with family and friends through Facebook, Twitter and e-mail. The app, which is available for Android and iOS, has more than 50 dolls, including a princess, a dinosaur and a vampire that users can personalize to create an adventure like no other.

(Photo: http://photos.prnewswire.com/prnh/20120118/SF37733)

Play-Doll is designed to enable children to use their imagination to create their perfect story. To start, users can scroll through the variety of characters they may want in their story. Story creators can do complete costume changes with the characters, including clothing, hairstyles and accessories such as shoes and bags.

In a sea of thousands of apps, Play-Doll has educational value as it exposes children to characters of all cultures, shapes and sizes. A recent Nielsen survey shows that the iPad is the most desired product during the holiday season, with smartphones and the iPod Touch not far behind, among children ages six to 12. Play-Doll encourages children to think outside of the box, interact and create a story they are proud to share with their loved ones.

Once characters are selected and customized, users then pick the setting of their story, such as a party or in the jungle. Children are able to make their stories come to life by recording and applying their voices to the characters and by moving characters on the Play-Doll set. Play-Doll also enables users to record their story to share with family and friends through Play-Doll's Share Board.

Pricing and Availability

Play-Doll is a free Android and iOS app available immediately at the Apple App Store and the Android Market.

About SK Planet

SK Planet, a wholly owned subsidiary of SK Telecom, was established in October 1, 2011 with an aspiration to become a global platform innovator. As the lynchpin of SK Telecom's future growth, the company was spun off with the industry-leading platform businesses including T-Store, T-map, MelOn, Cyworld and hoppin, Korea's biggest mobile app store, mobile navigation, online music service, SNS and multi-screen premium video service. SK Planet is committed to building global platform business in Asia and other strategic markets. For more information, please visit www.skplanet.co.kr.

About SK Telecom

SK Telecom (NYSE: SKM, KSE: 017670) is Korea's leading telecommunications provider with more than 26 million subscribers, which accounts for more than 50% of the total market. The company, established in 1984, reached KRW 12.46 trillion in revenue in 2010. SK Telecom was the first to launch and commercialize CDMA, CDMA 2000 1x, CDMA EV-DO and HSDPA networks, and it currently provides cellular, wireless internet, mobile media, global roaming service and more. For more information, please visit www.sktelecom.com.

All trademarks and product names are the property of their respective companies.

Public Relations Contact:
Evie Carter
FortyThree, Inc.
Phone: 1-831-401-3175
Email: [email protected]

SOURCE SK Planet