MINNEAPOLIS, April 8, 2019 /PRNewswire/ -- Today, Welly Health PBC– an all-new line of premium bandages and first aid products nestled in beautiful tins– launches exclusively in Target stores nationwide and Target.com. Welly's elevated materials, bright aesthetics and philosophy that bumps and scrapes are to be celebrated, never hidden, are reinvigorating the first aid legacy category.
Welly was created by Eric Ryan, the serial entrepreneur behind eco-friendly household brand Method and nutrition brand Olly, known for his innate ability to reimagine everyday necessities, and Doug Stukenborg, a former retail merchandising executive. Blending function with fun, Welly is on a mission to turn bandages into badges of honor for the Millennial and Gen-X set by championing those who invest in their daily passions.
"When we looked at first aid options, we saw a hugely stagnant category with products that were either geared towards children or meant to blend in, hidden in a way," said Ryan, Welly co-Founder. "Healthcare and self-care are such important components to your overall lifestyle, and we wanted to apply that thinking to this everyday necessity. Cuts and scrapes are often a result of getting out into the world, exploring, and living to the fullest – that should always be celebrated."
"We also heard from people that they often did not have what they needed when and where they needed it. We saw an opportunity to improve portability, storability and findability through thoughtful packaging innovations. The stackable nature of our tins helps people navigate to what they need. Inside the tins we separate sizes to help them quickly find the right bandage for the current need," says co-Founder and CEO Doug Stukenborg.
Introducing 25 beautifully designed items spanning bandages, first aid tools, and ointments, Welly products come in stackable, recyclable and neatly organized tins in a range of prints, patterns and color palettes. Welly offers all the supplies needed to personalize your first aid kit, starting with bandages made with flexible fabric for toes, fingers, knees, elbows, blisters and more. Antibacterial ointments are available in original and enhanced formula, while anti-itch ointments are available with 1% hydrocortisone or extra strength formula. Tools include scissors, tweezers, waterproof flex foam tape, non-stick gauze pads and more. Priced at $4.99-$9.99 Welly product tins are available in both half sizes and full sizes for full first aid kit re-stocking as well as in pre-made travel and on-the-go kits.
Welly encourages play by enabling preparedness, ensuring cuts and scrapes never slow down the pursuit of life's everyday adventures, big and small. Welly, for life fully lived.