Designed to help kids develop beneficial skills through learning and creative play, Crayola Create and Play is available for download starting today
EASTON, Pa., Nov. 13, 2018 /PRNewswire/ -- Crayola, the colorfully innovative brand inspiring creatively-alive kids for 115 years, announced today it is expanding its digital portfolio to include Crayola Create and Play, a new, fun, interactive and safe app for kids.
Designed for kids ages three to five, Crayola Create and Play features exciting STEAM-inspired content and interactive activities that are thoughtfully designed to spark kids' imaginations and help them develop beneficial skills such as learning logic, coding, dexterity, cause and effect, caring for pets, color theory and more. With creativity at its core, the app features five immersive areas of play, with relevant games and engaging activities for every type of kid – from creative art experiences to caring for pets and more.
"As a leader in creativity, we believe there is an opportunity to inspire children to develop and express their imaginations, both physically and digitally," said Josh Kroo, Vice President of Marketing Communications and Interactive Platform at Crayola. "We also know that for parents, it can be challenging to feel confident that their child's screen time is helping them to grow, learn and think creatively. That's why in partnership with Crayola's education experts, we set out to develop Crayola Create and Play as an interactive and fun app that parents can trust and feel good about their kids' digital experience."
With Crayola Create and Play, kids can:
Crayola Create and Play will launch with five areas of play, each with a curated suite of activities, including new content, activities and games added monthly to guarantee hours of creative play and exploration.
Like all Crayola products, the app is completely safe, trusted and worry free and includes no in-app purchases or ads, other than the monthly or subscription costs. It is also COPPA and GDPR compliant. The app itself is an offline experience so there is no risk of children interacting with others online.
Crayola Create and Play is available for download starting today in the Apple App Store and Google Play. The app includes a free trial and for a limited time, a special introductory price of $3.99 per month. Starting on December 15, Crayola Create and Play will be available for $5.99 per month or for an annual price of $39.99 (equating to $3.33 per month).
For more information on Crayola Create and Play, visit Crayola.com/app.
About Crayola
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola.
MEDIA CONTACT
Alexandria Paul
Golin for Crayola
[email protected]
(786)-574-4190
Erika Merklinger
Crayola
[email protected]
(610) 253-6272 ext. 4625
SOURCE Crayola
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