PLAYING FOR CHANGE AND VISIT MISSISSIPPI UNVEIL A POWERFUL NEW SONG AROUND THE WORLD "CROSSROADS" CELEBRATING MISSISSIPPI'S RICH MUSICAL HERITAGE

LOS ANGELES, March 20, 2025 /PRNewswire/ -- Playing For Change, a Certified B Corp (Social Purpose Corporation) and global music collective dedicated to inspiring and connecting the world through music, is proud to announce the release of a new Song Around The World, "Crossroads," in partnership with Visit Mississippi, premiering March 27, 2025 on Playing For Change's YouTube channel and website. This iconic track, originally penned by American blues artist Robert Johnson, pays homage to Mississippi's profound influence on shaping the landscape of American music.

Known as the "Birthplace of America's Music," Mississippi holds a special place in music history as the birthplace of the blues in the Mississippi Delta, which went on to influence a myriad of other musical genres, from country to rock 'n' roll, leaving an indelible mark on the fabric of American music.

"Crossroads" Song Around The World showcases a stellar lineup of musicians, including GRAMMY Award-winning blues artist and ambassador, Keb' Mo', GRAMMY Award-winning guitarist and singer-songwriter, Kingfish, CMA Musician of the Year, Charlie Worsham, and Cedric Burnside, electric blues guitarist and grandson of the legendary R.L Burnside. This collaboration also features GRAMMY-nominated artist Sierra Hull, soul singer-songwriter KIRBY, renowned musician and producer, Vasti Jackson, GRAMMY-nominated artist Bombino from Niger, and a diverse array of blues and world music talents who have united to spotlight the enduring impact of Mississippi music on a global scale.

As this year marks the celebration of two Mississippi kings—B.B. King (The King of Blues), who would have turned 100 years old and Elvis Presley (The King of Rock 'n' Roll), who would have turned 90 years old, Playing For Change and Visit Mississippi hope to shine a light on the cultural significance and musical heritage of the state, fostering a deeper appreciation for the roots of American music and the vibrant tapestry of sounds that have emanated from within.

About Playing For Change

Playing For Change (PFC) was created to unify the world through the power of music. The primary focus of PFC is to record and film musicians performing in their natural environments and combine their talents and cultural power in innovative videos called Songs Around The World. To date, PFC has produced over 400 videos, recorded over 1,400 musicians in 65 countries and touched the hearts of over 3 billion viewers through music videos, performances and school programs. 

Through 20 years of spreading peace through music, Playing For Change has been honored to partner with the United Nations, The White House and the Winter Olympics, collaborated with legendary musicians such as, Ringo Starr, Bono, John Paul Jones, Slash, Keith Richards, Susan Tedeschi and more, and appeared on CNN, The Tonight Show and Rolling Stone. Playing For Change is also the proud 2019 recipient of the prestigious Polar Music Prize.

To learn more about PFC, visit:  https://playingforchange.com
To learn more about the work of the PFC Foundation, visit:  http://www.playingforchange.org

About Visit Mississippi

A division of the Mississippi Development Authority, Visit Mississippi is the official destination marketing organization for the state. Dedicated to highlighting Mississippi's diverse attractions and experiences, Visit Mississippi promotes the state as a premier travel destination for leisure, business, and cultural exploration. Through strategic marketing initiatives and partnerships, Visit Mississippi aims to enhance visitor experiences, drive economic growth, and highlight Mississippi's rich history, vibrant culture, scenic beauty, and renowned hospitality.

To learn more about Visit Mississippi, visit: https://visitmississippi.org

Playing For Change Press Contact:
Adrienne Mari'ya Dennis
[email protected]

Visit Mississippi Press Contact:
Katie Coats
[email protected]

SOURCE Playing For Change