Playtex® Sport® Partners with Gold Medalist Aly Raisman to Help Girls Rule in Sports Tryouts
Brand launches NEW Playtex® Sport® Compact tampon - same protection in a more discreet size
SHELTON, Conn., April 10, 2017 /PRNewswire/ -- Whether you're hoping to make the high school basketball team or competing for a spot to represent your country, tryouts are a stressful experience. In fact, the top two things Gen Z girls feel are most likely to ruin a sports tryout are being overly nervous or self-conscious (36%) and being on her period (33%)*.
To help put nerves to rest, Playtex® Sport® and gymnast Aly Raisman have collaborated to provide girls with the tools, and advice, they need to survive tryouts and persevere through their periods. As part of this mission, today, the "Try It. Trust It. Play On." video featuring Raisman will launch in which she introduces the NEW Playtex® Sport® Compact tampon and shares tips to help a young gymnast during a surprise visit [http://bit.ly/2oqfnWw].
"Even though I've been competing in gymnastics since I was a little girl, I still get nervous before trials or a competition," said Raisman. I need to feel confident no matter the situation and am always on the go which is why I'm excited to partner with Playtex Sport. Their new compact tampon helps me focus on performing at my best without any added stress from my period and is the perfect size for travel!"
To continue providing platforms for girls to be active in sports, Playtex® Sport® will be donating $10,000 to the Wendy Hilliard Gymnastics Foundation to assist in the organization's efforts to inspire underserved youth by providing them with the support they need to succeed in gymnastics. Raisman was on hand to present the donation during gymnastic practice held on April 5th.
"Playtex® Sport® is proud to partner with Aly Raisman and provide its support to such an inspiring organization," said Marimer Maldonado, Playtex Sport Brand Manager. "With each new product, our goal is to give girls the confidence they need so that they can focus on what really matters – being the best athlete they can be."
NEW Playtex® Sport® Compact tampon
Featuring the most compact tampon**, this new line will keep you ready to show off your skills during try-outs without letting your period become a distraction. Now 30% smaller than your full size, Playtex® Sport® Compact is discretely pocket sized while still providing the same 360° Sport Level Protection® and FlexFit® technology that allows it to move the way you move and fit perfectly in your gym bag.
NEW Playtex® Sport® Tryout Kit
Now through September 30th, customers who purchase Playtex® Sport® Compact in-store are invited to snap a picture of their receipt and send it by text message or email to [email protected] to receive a free Tryout Kit by mail. After submitting their proof of purchase, they will receive a code to redeem their Tryout Kit featuring essential items to help girls succeed including wireless headphones, sunscreen, lip balm and a headwrap. For more information on how to redeem a free Tryout Kit, visit www.playtextryoutkit.com.
For more information on the New Playtex® Sport® Compact, partnership with Aly Raisman and more, visit www.playtexplayon.com and follow the brand at www.facebook.com/PlaytexSport.
About the Playtex® Feminine Care Brand
The Playtex® Feminine Care brand believes that nothing should hold women back, including their periods. That is why Playtex® Sport® and Playtex® Gentle Glide® tampons are the only tampons that feature a 360° Protection® tampon design to fit the life women want to live. Developed for women who lead busy and active lives, Playtex® tampons offer multiple levels of absorbencies to give women confidence and freedom in everything they do.
About Aly Raisman
Aly Raisman is the two-time team captain of the gold medal winning U.S. Olympic Gymnastics Teams in 2012 and 2016. The most decorated U.S. gymnast at the 2012 Games and first American gymnast to win gold in the floor exercise, Raisman stole the hearts of millions during her silver medal performance in the All-Around competition at the 2016 Games. Raisman is the second most decorated American gymnast of all-time with six total Olympic medals and one of two U.S. gymnasts to make back-to-back teams in more than 15 years.
A native of Needham, Massachusetts, Raisman started gymnastics at 18 months old with her mother during mommy and me classes and was hooked on the sport after watching a VHS tape of the gold medal winning 1996 Women's Gymnastics Team. The oldest of four, Raisman is a leader on and off the floor as an advocate for positive body image and empowering everyone to be comfortable and confident in their own skin. Follow Aly on Twitter: @Aly_Raisman and Instagram/Facebook: @AlyRaisman
About The Wendy Hilliard Gymnastics Foundation
The Wendy Hilliard Gymnastics Foundation (WHGF), is a not-for-profit organization that provides free and low-cost quality gymnastics for inner-city youth, based in Harlem, New York. Its founder Wendy Hilliard, a Hall of Fame rhythmic gymnast, was the first African-American to represent the U.S. in international competition. The foundation's mission is to provide opportunities to improve physical and emotional health to children of all ages in underserved communities. After two decades and serving more than 17,000 youth, Hilliard expanded the foundation to her hometown, Detroit, MI. For more information on the WHGF, please visit: www.wendyhilliard.org
About Edgewell Personal Care
Edgewell Personal Care (NYSE:EPC) manufactures and markets a diverse range of personal care products in the wet shave, skin care, feminine care and infant care categories with well-established brand name products such as Schick® and Wilkinson Sword® men's and women's shaving systems and disposable razors; Edge® and Skintimate® shave preparations; Playtex®, Stayfree®, Carefree® and o.b.® feminine care products; Banana Boat® and Hawaiian Tropic® sun care products; Playtex® infant care products and gloves; Diaper Genie® and Litter Genie® disposal systems; and Wet Ones® moist wipes.
©2017 Edgewell. Playtex and all other trademarks are licensed or owned by Edgewell.
*Playtex® Sport® online survey completed by 1,000 girls ages 13-17
**Based on length before extension vs. leading brands
Media Contact:
Kira Rosario
Edelman, for Playtex® Sport®
212.729.2475
[email protected]
SOURCE Playtex Sport
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