Pledge It and MaxPreps Kickoff 2nd Annual National Campaign for St. Jude Children's Research Hospital®

In support of Childhood Cancer Awareness Month, every touchdown scored by participating high schools between September 14 - 30 will directly benefit St. Jude Children's Research Hospital, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. High school teams nationwide will launch Pledge It campaigns enabling their fans to pledge a donation for every touchdown scored. Varsity high school football coaches can enroll their team on touchdownsagainstcancer.com. Fans of high school football everywhere are encouraged to recruit their coaches to participate. Funds raised through this campaign will benefit the lifesaving mission of St. Jude: finding cures and saving children.

"We witnessed so many special moments last year with high school student-athletes and their communities pledging their performance on Friday nights to support children and their families fighting childhood cancer. Together, we raised over $100,000 for St. Jude and we're excited about the overwhelming response to join this year's Touchdowns Against Cancer program," said Scott Shirley, Founder & CEO of Pledge It. "Together with MaxPreps, we can create opportunities for teams to make a positive impact and empower them to help St. Jude defeat childhood cancer."

"MaxPreps supports the role high school sports play in unifying local communities and teaching teens important life lessons through sports," said Andy Beal, Founder and President of MaxPreps. "Every team has a player, parent, coach or classmate affected by cancer, and we are proud to partner with Pledge It and St. Jude Children's Research Hospital to bring high school football teams and fans together, nationwide, to fight childhood cancer."

"St. Jude is deeply appreciative of the incredibly compassionate varsity high school football teams, coaches and fans across the country who have set the standard for generosity by joining together each year for a common purpose: to help St. Jude find cures and save the lives of kids who are facing childhood cancer and other life-threatening diseases. We cannot thank them enough for their tremendous commitment to our mission," said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital. "This campaign, which launches during Childhood Cancer Awareness Month, will help St. Jude Children's Research Hospital continue to push the search for cures, and ensure no family ever receives a bill from St. Jude for treatment, travel, housing or food, because all a family should worry about is helping their child live."

To learn more about the program, visit touchdownsagainstcancer.com.

About Pledge It

At Pledge It, we believe support for a cause is earned, not given. Our community of athletes are inspired to earn the change they want to see in the world!  From professional players to weekend warriors, athletes of all levels are earning their impact with Pledge It – join the movement at www.pledgeit.org. See how Pledge It is revolutionizing online crowdfunding and non-profit fundraising at Pledge It Video.

About MaxPreps

MaxPreps partners with 200,000 coaches and is America's source for high school sports, dedicated to covering every team, every game and every player. Founded in August 2002, MaxPreps.com is headquartered in Cameron Park, California and is a unit of CBS Interactive. For more information about MaxPreps.com and for the latest high school sports news, scores, and expert analysis, please visit www.maxpreps.com. For more information about CBS Interactive, visit www.cbsinteractive.com.

SOURCE Pledge It