Pledgeling Launches Apple Pay for Donations with 31% Adoption at American Red Cross Los Angeles Fundraiser

News provided by

Apr 18, 2017, 09:27 ET

LOS ANGELES, April 18, 2017 /PRNewswire/ -- Pledgeling, the only SaaS platform that powers purpose and social impact, publicly launched Apple Pay for donations across its suite of giving tools that serve thousands of brands and nonprofit partners. Pledgeling is the first US-based social enterprise and third-party platform approved by Apple to accept donations via Apple Pay through its mobile-first technology, including donation forms, mobile messaging tools and corporate giving solutions.

Pledgeling, the only SaaS platform that powers purpose & social impact, publicly launched Apple Pay for donations across its suite of giving tools that serve thousands of brands and nonprofit partners. Combining Pledgeling’s text-to-donate capabilities with the new Apple Pay feature, the 2017 Humanitarian Ball hosted by the American Red Cross Los Angeles received 31% of donations via Apple Pay and 86% of donations originated on mobile devices toward their $100,000 fundraising goal.

"As the trusted 'powered by' donations partner, Pledgeling is proud to feature Apple Pay across our platform," said James Citron, CEO of Pledgeling. "Now, whether a donation is initiated from a phone, tablet, laptop or desktop device, Apple Pay through Pledgeling makes donating simple, safe and secure at the touch of a finger."

In March, Pledgeling introduced the 'Donate with Apple Pay' capability at the American Red Cross Los Angeles Region's Centennial Humanitarian Ball during an on-stage fundraiser at the Beverly Wilshire. Combining Pledgeling's text-to-donate capabilities with Apple Pay, the Red Cross received 31% of donations via Apple Pay and 86% of donations originated on mobile devices toward their $100,000 fundraising goal.

"Pledgeling's expertise and capabilities have made it easy to adapt to a new fundraising era of mobile-first donations and engagement with our supporters," said Jarrett Barrios, CEO of the American Red Cross Los Angeles Region. "As the second largest Red Cross region in the US with 100+ years of service in LA, our success depends largely on partners like Pledgeling to provide the best technology to help us achieve our goals. Their ability to offer Apple Pay at our Humanitarian Ball made it easier than ever to convert guests into donors to support the next 100 years of our work."

Apple Pay is a free add-on feature to Pledgeling's platform, which supports all registered nonprofits, generates real-time tax receipts to donors and provides impact updates.

To experience Apple Pay through Pledgeling, text APPLEPAY to 707070, and to sign-up, please visit http://bit.ly/2oDGA7Y.

About Pledgeling
Pledgeling (www.pledgeling.com) is the world's first SaaS platform that powers purpose and social impact. Thousands of brands and nonprofits utilize Pledgeling's platform to build stronger relationships with their audiences, grow their businesses and organizations, and ignite social impact. Launched in 2014, Pledgeling has powered over $3.5MM in donations for causes around the world. #PledgeToDoGood

Media Contact:
Cassie Fowler
(949) 338-0958
[email protected]

SOURCE Pledgeling