PlumChoice Relocates Headquarters, Expands Executive Team to Accelerate Industry Leadership Initiative

LOWELL, Mass., Oct. 2, 2012 /PRNewswire/ -- The technical support industry was founded on the need to repair broken devices – to fix electronic tools that businesses and consumers used for specific tasks. Today, however, technology assets are not just tools; they are key to conducting our lives. Technology consumers use their hyper-personalized, interconnected and increasingly mobile devices as gateways to comprehensive technology environments that include an enormous portfolio of applications for productivity, entertainment, communication and social connection. This adds significant complexity to technical support needs and requires the industry to put the customer – rather than the device – at the hub of support. To deliver technical support and services that delight customers, organizations must offer solutions across diverse devices, platforms, hardware, software and operating systems to ensure customer access to digital assets at home, at work and on the go. PlumChoice®, Inc., an innovator in the Technology Services Solutions sector, is spearheading this industry shift.

Today, in support of its ongoing commitment to optimizing user benefits in these emerging technology environments, PlumChoice announced both its relocation to new corporate headquarters in Lowell, MA and a key addition to its executive team. The new headquarters and executive appointment enable PlumChoice to accelerate strategy execution while continuing to provide and uniquely enable partners to deliver customer-centric technology support across multiple devices, operating systems, software and applications.

PlumChoice, a long-time advocate of putting customers at the center of technical support, added Paul Weichselbaum, Executive Vice President, to its management team to lead the Product Management, Engineering and Marketing groups. Weichselbaum previously played a key role in driving innovation and value creation strategies at companies such as LoJack®, One Communications, OpenReach and MCI Communications. Reporting directly to Bob Badavas, PlumChoice's President and CEO, Weichselbaum is chartered with accelerating the execution of the company's strategy to expand its Technology Services Solutions leadership role.

"I'm very excited to join the PlumChoice team," said Weichselbaum. "PlumChoice has the assets and know-how to drive the industry change necessary to meet emerging market demand for ubiquitous, personalized technology support services regardless of device, platform, software or location. With the proliferation of mobile devices and consumers increasingly dependent on interconnected assets for productivity, entertainment and communication, technology is mission-critical for both work and home life. PlumChoice is uniquely positioned to harvest the new opportunities immersive technology environments offer and create value by enabling technology users, partners and customers to fully optimize the benefits."

"Paul's career demonstrates his ability to capitalize on emerging industry demands, turning new customer requirements into market opportunities," said Badavas. "We're thrilled to have him join our team. Paul brings a perspective that strengthens our already compelling advantages, including more than a decade of industry innovation and our knowledge and expertise in all facets of the technology support business. With Paul on our team, we can accelerate the transformation of the technology support industry to serve customers looking to optimize the benefits they expect and demand from their technology environments."

About PlumChoice

PlumChoice®, Inc. technology services solutions optimize the benefits technology users expect and demand from their technology environments. By partnering with PlumChoice, organizations can transform customer satisfaction to customer loyalty, whether through a premium technology services business, technical support services or an internal service desk function. PlumChoice delivers scalable software and outsourced services that not only influence customer loyalty, but also increase profitability, drive down support costs, and improve productivity. Founded in 2001, PlumChoice is headquartered in Massachusetts with offices in Colorado and Sweden. The company offers best-of-breed technology services solutions including its software-as-a-service Technology Services Solution and Tific® Support Automation solution, plus outsourced and fully managed remote and on-site services – which leverage the patented SAFElink® technology.

PlumChoice and SAFElink are trademarks or registered trademarks of PlumChoice, Inc. in the United States and other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.

SOURCE PlumChoice