DANBURY, Conn., April 14, 2017 /PRNewswire/ -- PlusMedia, LLC, a full-service media agency specializing in multichannel direct response marketing and list & media management, has hired Kate McGee as Chief Operating Officer. In this newly created role, McGee will oversee several key functional areas of the company with a focus on achieving operational excellence and prioritizing investments in talent, technology and resources to fuel organizational growth and enhance the client experience.
"Kate's client-side experience gives her unique insight into our business and operations," said Sherry Scapperotti, President. "Her leadership experience and progressive vision will play a crucial role in PlusMedia's evolution as we approach our 20th year in business."
Prior to joining PlusMedia, McGee was Chief Marketing Officer of delivery.com where she oversaw marketing, sales, merchant development, human resources and finance. Her past experience also includes marketing, strategy and sales positions with Amazon (at its former subsidiary Quidsi), Kellwood and Tommy Hilfiger, respectively. McGee holds an M.B.A. in Finance from Columbia Business School and a B.A. in English from Dartmouth College.
"After experiencing PlusMedia's expertise as a client while at Amazon, I am thrilled to be joining Sherry and the rest of the leadership team in optimizing the organization to drive continued growth and industry-leading service for our clients," said McGee.
PlusMedia, LLC is a full-service media agency specializing in multichannel direct response marketing and list & media management. The company makes businesses more profitable through strategic media planning and buying in the insert, print, newspaper, mass, direct mail, and out of home channels and offers a variety of digital marketing services with key concentration in customer acquisition, CRM database building & management, and online strategy development & execution. The company also has a management division which is dedicated to helping businesses generate revenue by monetizing their customer touch-points. Since 1998, PlusMedia has partnered with its clients to successfully expand their consumer outreach, enhance brand recognition, and increase bottom line profitability. PlusMedia is a certified woman-owned business. For more information, please visit www.plusme.com.