NEW YORK and LOS ANGELES, March 15, 2018 /PRNewswire/ -- SpotX, a video advertising and monetization platform, today extended their strategic partnership with Pluto TV, the leading free OTT television service in America. As part of the renewed collaboration, SpotX will match media buyers to Pluto TV's premium inventory and power the programmatic monetization of Pluto TV's free, over-the-top (OTT) content.
Pluto TV offers over 100 free live channels and on-demand programming and has partnerships with TV networks, movie studios, publishers, and digital media companies. The company currently entertains millions of monthly unique users who tune-in to watch premium news, TV shows, movies, sports, live events, cartoons, and trending digital series on a free, ad-supported service.
The partnership opens up more opportunities for media buyers who have been increasingly trying to break into the OTT game. According to SpotX's recent research report entitled, "TV is Total Video: Predicting OTT and the Future of Video Advertising," conducted by S&P Global Market Intelligence's Kagan, 67 percent of advertisers expect to spend between 21 and 40 percent of their ad dollars on OTT platforms within the next 24 months. SpotX's Demand Facilitation services will bring a diverse group of buyers to Pluto TV including auto, retail, CPG, and entertainment, adding more variety on Pluto TV, enhancing the viewer experience, and enabling more advertisers to reach untapped OTT audiences.
In recent months, Pluto TV has been heavily focused on its advertising technology stack, which employs server-side ad insertion (SSAI) technology to combine content and ads into a single video stream that can be easily distributed across all devices and platforms.
Pluto TV also runs dynamically-generated videos that promote upcoming content by automatically pulling clips and programming information together into promotional spots that run on-air, driving viewership. Its ad platform integrates with any industry-standard (VAST) ad-serving system without any additional customizations.
"As viewership continues to grow in OTT, many advertisers are unsure about what to buy in the space, or how to effectively buy it," said Mike Shehan, co-founder and CEO at SpotX. "Pluto TV offers a seamless, TV-like viewer experience, and we're excited to help create a more powerful offering by connecting advertisers with their inventory."
"SpotX has been, and continues to be, our preferred partner. They understand Pluto TV's premium inventory and our partnership will allow many more advertisers to reach our millions of viewers," said Co-Founder and Chief Growth Officer Ilya Pozin.
SpotX is the leading video advertising platform providing publishers with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic infrastructure, and other monetization tools, like solutions for OTT and outstream video ad units. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in Amsterdam, Belfast, Hamburg, London, Los Angeles, New York, Paris, San Francisco, Stockholm, Singapore, Sydney, and Tokyo. In October 2017, RTL Group, a leader across broadcast, content and digital, completed its 100% acquisition of SpotX. For updates, follow SpotX on Twitter and LinkedIn.
About Pluto TV
Pluto TV, the leading free OTT television service in America, carries and programs more than 100 live channels and thousands of on demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Millions of viewers tune in each month to watch premium news, TV shows, movies, sports, live events, cartoons, and trending digital series. Download the Pluto TV app free on mobile, web, and living room devices, including Samsung Smart TVs, Roku, Apple TV, Android TV, PlayStation, Xbox, and more.
Headquartered in Los Angeles, with offices in Berlin, New York City, and Silicon Valley, Pluto TV is backed by USVP, ProSiebenSat.1 Media, Scripps Networks Interactive, Samsung Ventures Sky, United Talent Agency, Luminari Capital, Chicago Ventures, Pritzker Group and other prominent investors.
Tammy Blythe Goodman