Pocket Communications Launches Application Store Powered by Qualcomm's Managed Service

News provided by

Mar 18, 2010, 07:30 ET

SAN ANTONIO, March 18 /PRNewswire/ -- Pocket Communications today announced it has launched an application store that brings Qualcomm's Brew®-based services to its subscribers in the regions of South Texas. Using the Qualcomm managed service, Pocket's customers will be able to shop for, and download, a wide variety of mobile applications and services on their mobile device, ranging from ringtones and wallpapers to 3D games.

With this managed service, Qualcomm provides an application store that mobile operators can offer to their subscribers who purchase Brew-enabled handsets. The service is designed to enable a dynamic and consistent mobile application shopping experience across multiple devices so that operators in every part of the market can drive wireless data growth at low operational costs.

"We are very pleased to provide our customers in Texas with an intuitive shopping experience that includes such a wide variety of content," said Amir Rajwany, executive vice president and CTO of Pocket Communications. "We are extremely motivated to serve the communication needs of our customers, and Qualcomm's managed service allows us to offer them a rich, personalized mobile shopping experience."

"Qualcomm is committed to providing operators the ability to offer their consumers a truly engaging application store," said Vishal Gupta, vice president of North America sales for Qualcomm Internet Services. "We are excited to work with Pocket to help them deliver a world-class mobile experience to their subscribers."

Qualcomm was a pioneer of mobile content development and delivery when it launched Brew in 2001. Brew continues to be a compelling solution for customers, with more than 65 operators offering Brew services and more than $3 billion paid out to developers. With the integration of Xiam Technologies' recommendations capabilities, Qualcomm improves content discoverability by enabling operators to create a rich shopping experience that is highly personalized. In addition, Qualcomm offers the Plaza® suite of solutions, including Plaza Mobile Internet™ and Plaza Retail™, to meet the needs of operators, device manufacturers and publishers who want to create rich, personalized content experiences.

About Pocket Communications

Pocket Communications is a regional, flat-rate wireless company with more than a 340,000 subscribers in South Texas.

The company has more than 70 company-owned stores and more than 250 independent dealers. Pocket offers reliable wireless service and unlimited talk, text and picture sending starting at $25 per month, with no contract and its first month of service at no charge. Pocket operates its own U.S.-based call centers, delivering quality customer care. For more information, please visit www.pocket.com.

Qualcomm is a registered trademark of Qualcomm Incorporated. Brew is a registered trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.