Fintech adds comprehensive budget feature to financial wellness platform
DETROIT, March 18, 2025 /PRNewswire/ -- Pocketnest, the pioneering woman-owned financial wellness platform, announces the launch of its revolutionary budget tool available in the Pocketnest platform.
"People of all net worths deserve better budget tools, so we built what no other app has—a simpler, more comprehensive approach that helps users decide where to allocate their next dollar of income in just three minutes a week," said Jessica Willis, CEO and founder, Pocketnest.
Pocketnest's budget tool leverages a revolutionary "buckets" approach instead of spreadsheets, guiding users to create personalized budgets covering expenses, debt, savings, and investments. It identifies surplus cash and recommends optimal allocations. In three minutes a week, users build better budgeting habits on their path to financial wellness.
High- and lower- net worth individuals alike no longer have to grapple with where to put their next dollar of income—toward retirement savings, college funds, or mortgage payments. Pocketnest empowers users to make informed financial decisions, identifying the most beneficial use of their income based on individual goals and financial situations, and Certified Financial Planner Board of Standards-driven best practices.
"Our mission is to empower everyone with financial wellness, and we believe budgeting is a foundational step toward achieving financial control, building confidence, and pursuing a better financial future," said Willis.
Budgeting is essential for financial wellness. Although two-thirds of Americans don't maintain a detailed budget1, those who do experience significant benefits toward financial security and goal achievement: 62% feel more financially in control2, 68% believe budgeting helps them achieve their goals2, and 67% report increased confidence in their financial security2.
The Pocketnest budget tool is available today in the Pocketnest platform.
1Gallup Poll
22019 Survey conducted by the Certified Financial Planner Board of Standards, Inc. (CFP Board) in collaboration with Heart+Mind Strategies
Pocketnest, Inc.™ is the pioneering force driving digital innovation in the financial services industry. The premier white-labeled, AI-enabled platform empowers financial institutions and employers to cultivate deeper connections with digitally native Millennial and Gen X clients through personalized financial education, advice, and tools. By translating each user's unique situation into hyper-personalized digital experiences, Pocketnest helps institutions guide their community toward financial independence, build trust and loyalty, and foster enduring relationships—while identifying millions of dollars in cross-sell revenue opportunities. Launched in 2019, the fintech is Google- and IBM-accelerated and is featured in Fast Company's Innovation by Design Awards.
SOURCE Pocketnest
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