IRVINE, Calif., July 25, 2017 /PRNewswire/ -- The happiest times of summer often take place during adventures across the country when family, friends and Pocky are on the road together. To celebrate these memorable moments, Ezaki Glico USA is launching a "Sweetly Offbeat Summer Road Trip" photo contest and awarding Pocky Swag Bags for the best pics shared on Instagram, Twitter or Facebook using the #PockyRoadTrips hashtag. Prizes will be awarded based on the originality, composition and creativity of the photos shared, as well as how Pocky is incorporated into the picture. Consumers can find more details, and check out a travel itinerary of unique, unusual and shareable stops to consider across the USA, by visiting www.Pocky.com/summerroadtrips. The photo contest is taking place July 24 through August 14, 2017.
"Some of our best memories in life revolve around summer road trips, and the snacks that are shared along the way," said Akitoshi Oku, President, Ezaki Glico USA. "This campaign makes perfect sense for our fans because they love discovering new things. We're giving them a fun reason to include Pocky and share their travel adventures with the world."
Consumers can choose their own road trip adventures, or take advantage of three incredible journeys highlighted on the "Sweetly Offbeat Summer Road Trip" microsite, each providing ideal backdrops for photo sharing. They can strike a pose with the world's largest yo-yo on the "Portland to Tinseltown" route along the west coast, or the giant catsup bottle on the "Bat City to Windy City" Midwest route. Travelers in the east coast will find plenty of opportunities to get creative with Bigfoot's footprint or the large and colorful whirligigs along the "Big Apple to Chucktown" route. No matter where the traveling adventure leads, the point is to have fun, enjoy the moments, and share those Pocky pics for everyone to see.
For travelers who run short on Pocky, re-fueling is as easy as clicking on the mobile-friendly "Pocky Finder" link to search for the product by city, zip code or any one of their six favorite flavors.
About Ezaki Glico
Ezaki Glico has been manufacturing innovative, high-quality products since its foundation in Japan in 1922, when the company introduced its first product, a nutritious Glico caramel. In 1966, Glico introduced Pocky, the world's first chocolate stick snack. The high-quality, creamy chocolate biscuit stick comes in a variety of delicious flavors, and has a non-messy "handle" for easy on-the-go snacking anytime, anywhere. Glico believes that good food can brighten lives and create a more cheerful world by promoting a happy and healthy state of mind. Knowing that food can bring communities together, strengthen relationships and warm hearts, the company is committed to creating products and experiences that spur smiles around the world. As a result, the company has grown to nearly 5,000 employees in 30 business centers around the world, including Ezaki Glico USA Corporation, which was established in 2003. For more information, visit www.glico.com/us.
SOURCE Ezaki Glico