Podcast Publishing And Hosting Platform Podomatic Helps Professionals And Small Businesses Promote Their Expertise With Podcasts
How to Promote Your Expertise with Podcasts
SAN FRANCISCO, Oct. 24, 2017 /PRNewswire/ -- As an entrepreneur, or small business owner, you understand the importance of online marketing and promotion for your company and services. In fact, you probably have a social media marketing strategy in place that is helping you promote your product or services. However, as always, the business world grows in leaps and bounds and the marketing strategies diversify and grow right along with it. So, what is the newest and hottest strategy of online marketing right now? Podcasts. What is more, if you publish a Podcast about your business niche- you are considered an expert in it! So, here are some ways how you can use Podcasts to increase your business' worth online.
1. Decide the Format of the Podcast.
Podcasts come in various formats. They can be short information giving monologues or an informative discussion between hosts or even an interview with a guest or a panel of guests about a particular topic of conversation. This way, you get to diversify on your content and make sure to keep the people interested and coming back for more.
2. Be the Expert, Not the Marketer.
Even though you are publishing a podcast to promote your business, an important thing to remember is that, the podcast in itself must not be an advertisement touting your company name and website. The podcast should be about the subject at hand, and the talk should be focused only on your niche. It is imperative, therefore, to establish yourself as an expert and not a marketer who is just out to sell your products or services.
To help you promote your expertise, Podomatic, the largest and most trusted platform for independent podcasters is offering a special for the month of October 2017 at www.podomatic.com/gopro
ABOUT PODOMATIC
Podomatic provides podcast publishing and hosting services to independent podcasters. As the world's largest and most trusted platform for independent podcasters, Podomatic's mission is to have the best tools and services to help podcasters succeed.
For more information, visit www.podomatic.com
SOURCE Podomatic, Inc.
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