CHICAGO, March 1, 2017 /PRNewswire/ -- The hit TV series Poker Night in America, produced by Rush Street Productions, has just signed Kimo Sabe Mezcal, the drink for Trusted Friends, as their new title sponsor of all nationally televised episodes and live stream events.
"This partnership with Kimo Sabe is a perfect fit for us," said Todd Anderson, President of Rush Street Productions. "Kimo Sabe means 'Trusted Friend', and that is what we are all about...having a great time with friends around the poker table."
"We embrace this opportunity to partner with Poker Night in America, and our trusted friend Phil Hellmuth, as we introduce our lively spirit to the poker playing community," said Ashley Walsh Kvamme, COO and Co-Founder of Kimo Sabe Mezcal. "Nothing keeps the party - or in this case the game - going longer, and with more enjoyment, than the combination of trusted friends and Kimo Sabe Mezcal."
Since rolling out over the last year in California, Nevada, Arizona and New Jersey, Kimo Sabe has elevated the mezcal experience and is becoming the drink of choice among millennials and social imbibers.
Mezcal is the ceremonial Mexican spirit that captures the flavors of dozens of types of agave, whereas tequila uses only one kind of agave. Although the two are often confused, when comparing flavors mezcal is like a color painting, while tequila is like a charcoal drawing. Kimo Sabe's proprietary distilling process even includes an innovative ultrasound technology and a rare copper third distillation that results in a smooth, multi-note drinking experience that unfolds with each sip. With this unprecedented approach that seamlessly blends traditional techniques with modern ingenuity, Kimo Sabe has created a product that is sexy, fun and intriguing, while leading the way in raising the profile of the mezcal movement.
As part of the sponsorship, the Kimo Sabe Mezcal logo will be displayed on the table, on the flop camera, and on all hole card cameras. They will also air commercial spots, other in-show mentions, and billboards, along with a graphic overlay on live stream events. Poker Night in America will also debut a new segment where cast members interview each other about poker, life, and anecdotes of their own trusted friends while enjoying Kimo Sabe Mezcal. This will showcase the Kimo Sabe message, and help Poker Night in America achieve its goal of bringing fun and friends back to poker.
Rush Street Productions and Kimo Sabe Mezcal will work together to promote the game of poker as a great way to spend time with trusted friends, and to share the drinks around which memories are made. For more information about Kimo Sabe Mezcal, visit www.kimosabemezcal.com
For a sneak peek at the Kimo Sabe commercial spot click this link:
About Rush Street Productions
Founded in 2013, Rush Street Productions brought America's true pastime, Texas Hold'em Poker, to television sets nationwide on CBS Sports Network with their hit series Poker Night in America. Currently in their fifth season, and with over 100 episodes produced, Poker Night in America continues to showcase amazing cash game poker each week played by the game's best players and celebrities. For more information, visit pokernight.com or follow Poker Night on Twitter, Youtube, and Twitch
About Kimo Sabe Mezcal:
Kimo Sabe Mezcal, translated to "a trusted friend" is a premium family-crafted artisan mezcal imported from the rich soils of Oaxaca, Mexico. The family-owned spirit company is run by father-daughter team Jim and Ashley Walsh, who bring years of experience in the agricultural production of food and drink flavors. Jim and Ashley Walsh oversee every step of Kimo Sabe production – from the cultivation of agave plants in both Oaxaca and Zacatecas, Mexico through its family-crafted artisan distillation process and all the way to consumers' tables, providing a new ultra-premium mezcal taste and quality. The mezcal's soft, creamy mouth feel and perfect flavor balance creates a new category of refined mezcal, unlike any of the old rustic mezcals. With its clean pure flavor and complex taste notes, Kimo Sabe can be enjoyed as an everyday sipping or mixing mezcal. Why settle for tequila? Step up to Kimo Sabe. For more information, visit kimosabemezcal.com or follow Kimo Sabe on Facebook, Twitter and Instagram.
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SOURCE Kimo Sabe