Polaris Office Targets India and Emerging Markets with its PC Version
Targeting Indian companies with potential 1.2 billion users and general users with high functionality and price competitiveness
Offering localized services with a focus on the marketing of its PC version for emerging markets and cloud services for Europe and the U.S. respectively
SEOUL, South Korea, Aug. 11, 2016 /PRNewswire/ -- Korea-based Polaris Office, an innovative leader in the cloud office market, today announced its expansion to India and emerging markets in Asia with the PC version.
Polaris Office, which is a subsidiary of Infraware and installed by default on more than 900 million smartphones in the world, is an office software that supports not only MS Word, Excel, and PowerPoint but also Adobe PDF and ODF, an open-end document format. It has achieved a great success by retaining 43 million users in two years after its release on the market.
Specifically, 92% of its users are outside of Korea with 45% of this figure showing use in the IT advanced countries, such as Japan, the United Kingdom, and Germany which shows that it has firmly established its presence with the recognition of its quality and functions in the global market. With its stability and trustworthiness earning recognition in Korea as well, the office software has been purchased and used by public institutions and companies.
The Indian market which Polaris Office is to enter in earnest has a surging demand for office software due to its vast human resources, and high economic growth momentum and potential. Its expectation for software quality and price affordability has grown in proportion to its growing demand for software.
In Korea, Polaris Office's PC version has been recognized for its technology and quality while satisfying particular foreign and domestic customer needs. Through its entry into the Indian market, it plans to firmly consolidate its position in the Indian and ASEAN market and prove its quality and excellence for its corporate and general users in the region again.
"Emerging markets where a growing number of companies are looking for alternatives to expensive office solutions, such as MS Office, offer an optimal environment for Polaris Office which lowers barriers in terms of price, location, and format," said Kwak Min-cheol, CEO of Infraware. "We will endeavor to meet customers' demands and expectations through technology of Polaris Office and localization strategy."
Polaris Office is planning to increase the number of countries and regions for sales by deploying localization strategies -- with the active marketing of its PC version for India and emerging markets and cloud services for Europe and the United States respectively.
About Polaris Office (http://www.polarisoffice.com)
Polaris Office, a leading Software as a Service (SaaS) company, offers today's digital workers an intuitive cloud-based office productivity suite. Polaris Office combines office productivity functionality such as file creation, file storage, sync and share across multiple platforms and devices, deep editing capabilities, and PDF support with access to disparate apps such as Dropbox, OneDrive, and Google Docs all on one centralized platform. Since Polaris Office was launched in 2014 it has garnered 43 million customers across the globe.
About Infraware (www.infraware-global.com)
Infraware, founded in 1997, is a global company that specializes in IT and solution services with differentiated software technologies. With its major product Polaris Office, Infraware is striving to create smart life with its subsidiaries across the industries such as deep learning, health care, security, and mobile game. Infraware as Polaris Office, Diotek, Jawon Medical, Infraware Technology, and Selvas as its subsidiaries.
Media Contact
Ches Chung, Senior Account Manager
Ketchum PR for Polaris Office
[email protected]
+82.2.5599.614
Jiyoung Choi, Account Executive
Ketchum PR for Polaris Office
[email protected]
+82.2.5599.623
SOURCE Infraware
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