Polaris Pacific Pre-Leases Half Of Residences At The Arroyo In Walnut Creek In Less Than Two Weeks
All-encompassing marketing campaign drives prospective residents and aids in pre-leasing success on the cusp of the building's completion this summer
SAN FRANCISCO, July 21, 2016 /PRNewswire/ -- Leading West Coast sales, leasing and marketing company Polaris Pacific is pleased to announce that 50 of the 100 residences at The Arroyo, a premier residential community less than four blocks from downtown Walnut Creek, have been leased since opening to the public on June 25. Polaris Pacific worked with the developer, Hall Equities Group, and new ownership, Northwestern Mutual, to develop a comprehensive brand strategy for The Arroyo in Walnut Creek that would position the stunning new community at the forefront of modern luxury rental residential options in the East Bay.
"We've experienced tremendous interest from the public so far, which is a clear indication that Walnut Creek and the East Bay in general continue to be a desired location by renters squeezed out of the San Francisco and surrounding Silicon Valley markets," said Lorin Horosz, Vice President, Marketing at Polaris Pacific. "We are thrilled to be involved with this highly sought after development and anticipate that The Arroyo will be fully leased up this summer."
The integrated marketing campaign developed by Polaris Pacific aimed to secure a significant percentage of reservations during the pre-leasing effort, in order to expedite the lease-up activity once the community opened its doors. From a responsive and mobile-friendly website integrating online applications, floor plans, and neighborhood amenity highlights, to a comprehensive online advertising strategy targeting audiences across Facebook, Google and popular online apartment leasing destinations, and a technology forward Leasing Gallery featuring a living wall and interactive leasing platform, The Arroyo delivers a seamless and elevated brand experience traditionally only available in larger urban markets.
The Arroyo offers a robust collection of resort-style and nature-inspired amenities, including a rooftop terrace complete with a pool and spa, fire pits, cabanas and covered day beds, and a courtyard boasting peaceful waterfalls, ponds, a Zen garden and complimentary espresso and coffee.
The Arroyo offers studios starting from the mid-$2,000s per month, one-bedroom residences from $2,800 per month and two-bedroom residences from the mid-$3,000s per month. The Arroyo is located at 1250 Arroyo Way, Walnut Creek, CA 94596.
About Polaris Pacific
Polaris Pacific is the West Coast's new home sales, leasing and marketing company for the new economy. With 30 years of experience and access to the most innovative research and technology platforms in the industry, Polaris Pacific consistently outperforms the market and maximizes value every step along the way. Polaris moves beyond the limits of traditional marketing to deliver comprehensive programs for leading developer, builder, and financial firm partners that start the moment a project is conceptualized and continue until after the last residence is sold. The team specializes in land acquisition, entitlement, architectural review, brand development, sales and marketing using cutting edge, proprietary technology that has helped close billions of dollars in sales and created tens of thousands of satisfied homebuyers. For more information, please visit www.polarispacific.com.
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SOURCE Polaris Pacific
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