Polaroid and Impossible Present INSTANT REVOLUTION

NEW YORK, Feb. 2, 2012 /PRNewswire/ -- Polaroid and Impossible announce the opening of INSTANT REVOLUTION, the first in an upcoming series of artistic collaborations throughout 2012 celebrating the launch of the Polaroid Classic line, a new product line that celebrates Polaroid's rich 75-year legacy. Featuring photos captured with the last original Polaroid Spectra film production run from 2008, one of the first products introduced as part of the Polaroid Classic line, five of the world's most dynamic and contemporary artists contributed to INSTANT REVOLUTION: Gary Baseman, James Franco, Maripol, Mary Ellen Mark and Jennifer Juniper Stratford.

(Logo: http://photos.prnewswire.com/prnh/20120109/NY31853LOGO)

For more than 60 years, the instant image has been a revolutionary aspect of how artists create, consider and define analog photography. The five artists featured in INSTANT REVOLUTION all take different approaches to illustrating their relationship with analog photography:

Gary Baseman "I wanted to use the camera the way I originally used such a device in the 1970s and 80s...to capture an immediate memory. My art is about discovering one's 'True Self,' and Polaroid cameras have been an important tool in assisting in this truth-finding and free expression."

James Franco "Polaroid images are true singular moments captured in time, they are so dependent on the conditions of the moment...and the look is unbeatable."

Maripol "When I got my Polaroid camera years ago, my curiosity turned into voyeurism, self-exhibitionism. Behind the camera box, hearing the click, seizing the moment, I got hooked on it."

Mary Ellen Mark "I really enjoyed going out on the street again. Everyone seemed to love being photographed with this strange object that spat out a print right away and didn't have a digital image on the back." 

Jennifer Juniper Stratford "I photographed the Hollywood that matters to me. From casting to continuity, everyone had a bit of a giggle and love for Polaroid photography, which made this project so significant to the history of Hollywood and its relationship with  Polaroid."

INSTANT REVOLUTION will be shown at The Impossible Project Space NYC from February 9 to March 23 2012 and on www.the-impossible-project.com.

The Opening Reception will take place on February 9 from 6pm to 9pm in presence of Gary Baseman, Maripol, Mary Ellen Mark and Jennifer Juniper Stratford.

POLAROID and IMPOSSIBLE present
INSTANT REVOLUTION
at The Impossible Project Space NYC
February 9, 2012 - March 23, 2012

Opening Reception:
Thursday February 9, 2012. 6pm-9pm.
RSVP: [email protected]
Open to the public during open hours
Monday to Friday: 11am to 7pm
Saturday and Sunday: 12pm to 5pm

The Impossible Project Space NYC
425 Broadway, 5th Floor
New York, NY 10013
T: (212) 219-3254
E: [email protected]
www.the-impossible-project.com

About The Polaroid Brand
Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology.  The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories - thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.

In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as 3D TVs, tablets, instant cameras and mobile printers, e-book readers, digital high-definition camcorders, waterproof digital cameras and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit www.polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Classic, Polaroid Classic Border Logo and Polaroid Spectra are trademarks of PLR IP Holdings, LLC, used under license.

About Impossible
Impossible has been developing and manufacturing brand new instant film for Vintage Polaroid cameras at the former Polaroid production plant in Enschede, The Netherlands, since 2008. In order to carry instant film production into the 21st century, Impossible had to find new solutions for replacing and upgrading problematic or unavailable components of the original Polaroid film formula.

Impossible films push analog instant photography beyond all traditional limits and offer a broad range of new possibilities, characteristics and results. Impossible prevents millions of perfectly functioning Polaroid cameras from becoming obsolete, changes the world of photography and keeps variety, tangibility and analog creativity and possibilities alive. www.the-impossible-project.com

For press inquiries or to request high resolution images please contact:

IMPOSSIBLE USA: Jon Campolo, [email protected], + 1 212 219 3254
IMPOSSIBLE INTERNATIONAL: Marlene Kelnreiter, [email protected], + 43 1 8903190 - 40
POLAROID CORP: Allison Matthews, [email protected]

SOURCE Polaroid