Polaroid Announces Exclusive Partnership With Starlight Marketing (H.K.) Ltd.

License Agreement Grants Starlight Rights to Produce and Distribute Polaroid Instant and Digital Imaging Products

Dec 01, 2010, 10:21 ET from Polaroid

MINNETONKA, Minn. and HONG KONG, Dec. 1, 2010 /PRNewswire/ -- Polaroid announced today the completion of an exclusive five-year license agreement with consumer electronics manufacturer and distributor, Starlight Marketing (H.K.) Ltd. (Starlight) a wholly owned subsidiary of Starlight International Holdings Limited.

Under the terms of the agreement that encompasses retail sales in the United States and Canada, Starlight will produce and distribute Polaroid-branded instant photography products, such as the Zink-enabled product line and the Polaroid 300 instant film camera.  Starlight will also produce and distribute digital still cameras, digital video cameras, digital photo frames and Polaroid PoGo™ mobile products.

This announcement follows the earlier announcement of the partnership with Starlight to manufacture and distribute Polaroid-branded flat panel TVs for retail in U.S. and Canada. Starlight also manufactures and distributes Polaroid-branded stand-alone DVD and Blu-ray players, portable DVD players, e-book readers, iPod docking stations and home theater systems.  

Starlight has over 30 years of experience designing and manufacturing high quality and innovative consumer electronic products for leading importers and retailers. With Starlight's strong experience in the field and deep relationship with Polaroid, consumers and retailers can be assured that new products will continue to deliver on the simplicity and quality for which Polaroid has long been known.

"We're thrilled to merge Polaroid's unparalleled experience in the imaging space with Starlight's leadership in developing consumer electronic products," said Scott W. Hardy, Polaroid's President. "Polaroid-branded imaging products from Starlight will deliver cutting-edge technologies that are synonymous with the world-class Polaroid brand."

About Starlight Marketing (H.K.) Ltd.

Founded in 1969, Starlight International Holdings Limited is a world leading manufacturer and distributor of consumer electronics products. Starlight's vertically integrated production capabilities, diversified product mix and strong financial position have enabled it to become a preferred partners to leading mass retailers in the US and Europe. Starlight manufactures audio-visual products that satisfy the varying needs of its clients from around the world. The Group has established long term relationships with various world-renowned mass retailers including Tesco, Asda, Dixons and Argos in Europe, and Wal-Mart, Best Buy, Target, and Sears in the US. With an extensive sales network , the Group serves markets in North and South America, Europe, Asia, and Africa, with primary focus in the US and Europe.

About Polaroid

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to instant photography. The Polaroid story began more than 70 years ago with polarized sunglasses, which then evolved into instant film, cameras, and camera accessories, marking the beginning of the well recognized Polaroid Classic Border Logo.  In recent years, the Polaroid brand has expanded into other consumer electronics categories such as flat panel televisions, portable DVD players, digital photo frames, digital HD camcorders, waterproof digital cameras and more.  People can expect to see even more new Polaroid branded products that will deliver the fun, instant gratification and value for which the brand has long stood.

Polaroid, Polaroid & Pixel, Polaroid Classic Border Logo and Polaroid Pogo are trademarks of PLR IP Holdings, LLC


Jenny Grendel



SOURCE Polaroid