Polaroid Invites Fans World-Wide to Experience the Made In Polaroid™ Movement

Polaroid Partners With Sting on His New CD/DVD, Live in Berlin; Exclusive Content Available at the New Polaroid.com Website

Oct 06, 2010, 10:00 ET from Polaroid

MINNETONKA, Minn., Oct. 6 /PRNewswire/ -- Today Polaroid marked a milestone in its rich 73-year history by inviting people from all over the world to participate and share in the Made In Polaroid movement. A gathering of Polaroid fans from all generations, Made In Polaroid gives the creative community an outlet for collaborating and sharing content at the new polaroid.com website. Made especially for the creative community, the Made In Polaroid badge signals products, resources and experiences designed for linking creativity, simplicity and surprise. The Made In Polaroid badge tells the world that user-generated content and ideas are being created and shared.

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"Polaroid is about more than just a camera and a photo. The Polaroid brand embodies a contagious spirit that's found at celebrations, gatherings and most importantly – in everyday life," said Scott W. Hardy, President, Polaroid. "For more than seven decades, people have drawn inspiration from Polaroid to enrich their worlds. The Made In Polaroid movement was created to embody this experience and give future generations tools to help spur the creative process."

In recognition of his contributions to the music industry, Polaroid has chosen to partner with Sting on his new CD/DVD, Live in Berlin, featuring the Royal Philharmonic Concert Orchestra, conducted by Steven Mercurio, to be released by Deutsche Grammophon/CherryTree Records on November 23. Culled from his critically acclaimed world tour, Symphonicity, this exclusive live CD/DVD compilation features many of his greatest hits, including "Roxanne," "Every Little Thing She Does Is Magic," "King Of Pain," "Fields Of Gold," and more, all re-imagined for symphonic arrangement. During his recent concert in Berlin, Sting gave Polaroid an exclusive behind-the-scenes look at the Symphonicity tour. A moment that defines the Made In Polaroid movement, a window into Sting's artistry can only be found on polaroid.com.

"As Polaroid evolves to bring its iconic instant products to a new generation, we draw inspiration from Sting and his Symphonicity tour," said Bobby Sager, Polaroid's Chairman of the Board. "Similar to Polaroid, Sting is a luminary who is continually re-imagining his work and building creative bridges and collaborations with different artists."

The new Made In Polaroid badge is fundamental to Polaroid's go-forward marketing efforts. The Made In Polaroid movement will debut on polaroid.com and includes:

  • Share Instantly: Polaroid Studio™ photo sharing link features unlimited sharing and storage for photos and videos and visitors can post and create personalized photo books, cards and gifts from their images.
  • Experience: At polaroid.com, the Made In Polaroid movement draws inspiration from stories of fellow artists' creative experiences, including a behind-the-scenes look at the MIT creative session with Lady Gaga, Polaroid's Creative Director and an exclusive interview with Sting during his Symphonicity tour.
  • Collaborate:  The Polaroid social media channels celebrate the spontaneity at photography's core and provide a place to gather, rally and share through the Made In Polaroid movement. Access the Polaroid Facebook, Twitter and YouTube profiles at the new polaroid.com.
  • Shop: Polaroid is committed to freeing creativity through simple tools and this extends to a new shopping experience at polaroid.com. Site enhancements include a new browsing and purchasing experience for Polaroid products.

For more information on the Made In Polaroid movement, visit www.polaroid.com.

About Polaroid

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to instant photography. The Polaroid story began more than 70 years ago with polarized sunglasses, which then evolved into instant film, cameras, and camera accessories, marking the beginning of the well recognized Polaroid Classic Border Logo.  In recent years, the Polaroid brand has expanded into other consumer electronics categories such as flat panel televisions, portable DVD players, digital photo frames, digital HD camcorders, waterproof digital cameras and more.  People can expect to see even more new Polaroid branded products that will deliver the fun, instant gratification and value for which the brand has long stood.

Polaroid, Polaroid Studio, Polaroid Classic Border Logo and Made In Polaroid are trademarks of PLR IP Holdings, LLC

Contact:

Allison Matthews

amatthews@webershandwick.com

(212) 445-8351


Amanda Wolbrom

awolbrom@webershandwick.com

(212) 445-8230



SOURCE Polaroid



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