MADISON, Wis., Jan. 22, 2019 /PRNewswire/ -- Goods Unite Us, a women-led app and website that gives the politics of over 4,000 brands and companies, closed on a $500K funding round this week. The round was led by MaSa Partners, Mark Bakken, and Humble Rogue Ventures. Several accredited angel investors also contributed. Max Duckworth of MaSa Partners says,
"As lead investors in Goods Unite Us' recent series seed round, MaSa Partners believes this space will become increasingly relevant to consumer decision-making across the country. We are excited by Goods' team, strategy and technology platform, and have been highly impressed by the rapid progress, user adoption and value creation to date."
Goods Unite Us is a B2B company that is pre-revenue. Across both platforms (app and website) it currently has over 200K monthly active users. The company's mission - to bring transparency to corporate money in politics and empower consumers to vote with their wallets - is grounded in its Campaign Finance Reform Score, a score that is based solely on publicly available data about how much money the company and its senior leaders contribute to politicians and PACs and to which party.
When asked about the strong reaction from some consumers, CEO Abigail Wuest points out,
"At GUU our mission is transparency and protecting the democratic process. We do not want to further polarize society. And while the data we make available may spark some emotion, we think that ultimately greater transparency around money in politics will lead to a stronger democracy and citizens feeling more effective in the political process. Ultimately, this should help reduce polarization."
A significant amount of the seed round will go to adding features and continuing to get users on the platforms which, so far, hasn't been a problem. The founders also note that they have been studying users and determined that they are changing their purchasing behaviors based on the information the app and website provides. This is a game changer. The company plans to eventually sell subscription services to companies to allow them to put their best foot forward, to communicate directly with their potential consumers, and to help consumers make informed decisions.
The company is headquartered in Madison, Wisconsin - a state that is incredibly politically active and where people care about issues affecting politics and democracy. Goods Unite Us has three co-founders: Abigail Wuest (CEO), Amy Miller (COO), and Brian Potts. It also employs local talent.
CONTACT: Amy Miller
SOURCE Goods Unite Us