SOUTHFIELD, Mich., April 19, 2011 /PRNewswire/ -- Polk announced today that it is now supplying Federal-Mogul Corporation (NASDAQ: FDML) with vehicle ownership and operation information in support of its product and inventory management efforts around the world. As the Federal-Mogul brands continue to expand globally, it is imperative to understand the product requirements, vehicle populations and developing trends in local markets. It is also important to have a clear view of common vehicle platforms and powertrains that exist across geographies. By leveraging the global knowledge and local expertise provided by Polk, the company will have a consistent, accurate view of world vehicle information to enhance product and inventory management decisions.
"Our ability to provide customers with a complete range of import and domestic product coverage – no matter where the distributor is located around the world – is a major strength provided by Federal-Mogul," said Jay Burkhart, senior vice president, Global Aftermarket, Federal-Mogul. "We feel Polk can provide valuable solutions in support of that effort."
"Polk's ability to provide customers with consistent light, medium and heavy duty vehicle information around the world, supported by local expertise, is one of our core strengths. It is an important capability for anyone attempting to manage a global product range. We're very happy that a company like Federal-Mogul has confidence in that ability," said Mark Seng, vice president, aftermarket sales and client services, and Polk's Global Aftermarket Practice Leader.
Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.
Federal-Mogul Corporation is a leading global supplier of power-train, chassis and safety technologies, serving the world's foremost original equipment manufacturers of automotive, light commercial, heavy-duty, agricultural, marine, rail, off-road and industrial vehicles, as well as the worldwide aftermarket. The company's leading technology and innovation, lean manufacturing expertise, as well as marketing and distribution deliver world-class products, brands and services with quality excellence at a competitive cost. Federal-Mogul is focused on its sustainable global profitable growth strategy, creating value and satisfaction for its customers, shareholders and employees. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, and employs 43,000 people in 34 countries. Federal-Mogul's aftermarket products are sold under a variety of well-known brands, including: Abex®, AE®; ANCO®, Beral®, Carter®, Champion®, FP Diesel®, Fel-Pro®, Ferodo®, Glyco®, Goetze®, MOOG® , National®, Necto®, Nural®, Payen®, Precision®, Sealed Power®, Speed-Pro® and Wagner®.
Visit the company's Web site at www.federalmogul.com.