Polk Enhances Parts Demand Modules for Commercial Vehicle Aftermarket

Engine parts added to modules for better business decision-making among customers

Oct 20, 2010, 10:30 ET from Polk

SOUTHFIELD, Mich., Oct. 20 /PRNewswire/ -- To better meet the needs of its commercial aftermarket customers, Polk has incorporated new resources and additional functionality to its Commercial Aftermarket Parts Demand Modules.  The modules previously included demand forecasting for filters, brake components, lubricants and tires and are focused on the commercial vehicle (GVW 3-8) aftermarket.  The enhanced modules now include capability for customers to see potential demand for a wide variety of engine parts and serve as a resource for the light, medium and heavy commercial vehicle aftermarket.

The online modules help aftermarket suppliers and commercial truck dealers enhance efficiency and identify business opportunities.  They are updated quarterly and allow users to segment information based on a number of factors, including manufacturer, geography, customer, age of vehicle, vehicle part and other criteria most relevant for their business. Since the Modules are available online, a single subscription allows for timely access by a company's entire team.  

"With the vehicle population aging, there is increasing demand for aftermarket replacement parts in both the commercial and light vehicle sectors," said Mark Seng, vice president, sales and client services for Polk's aftermarket and commercial vehicle business.  "This new functionality of our Parts Demand Modules provides customers with strategic information to help them with business planning, market sizing and maximizing opportunities for business growth."

The modules will be one of a number of Polk solutions featured at the company's AAPEX Booth #1038 at the Sands Expo Center Nov. 2-4 in Las Vegas.

About Polk

Polk is the premier provider of automotive information and marketing solutions.  We collect and interpret global data, and provide extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. We help automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.