Polk's Automotive Data Now Live in Rentrak's Systems

- In-Depth Consumer Buying Insights for the Auto Category Linked to Rentrak's TV Database Viewing Data -

Oct 03, 2011, 07:00 ET from Rentrak Corporation

PORTLAND, Ore., Oct. 3, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced Polk's consumer purchase behaviors, including vehicle make and model for the auto segment, has been combined with Rentrak's TV database ratings system and is now live in TV Essentials and StationView Essentials.

Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage.

"By integrating Polk vehicle purchasing and ownership statistics with TV viewership data, Rentrak has created an offering that provides television advertisers the ability to identify the appropriate programming to advertise on based on their specific automotive campaign goals," said Andrew Price, vice president of Media Sales and Client Services, Polk.

"Rentrak's database currency has the ability to match TV viewership data from over 19 million televisions with automotive purchasing behavior in order to provide our local stations, agencies and network clients with the advanced targeting tool they need to attract additional advertising revenue from the automotive category, one of the largest spending categories for advertising dollars," said Bill Livek, CEO of Rentrak.

Rentrak is the television ratings database currency that provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 19 million televisions and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.


Contacts for Rentrak: Rogers & Cowan Sallie Olmsted / Amanda Bialek (310) 854-8124 / (310) 854-8151 solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation