POM Wonderful Celebrates the Holidays with the Launch of POM POMS Fresh Arils

LOS ANGELES, Nov. 29, 2011 /PRNewswire/ -- POM Wonderful, the largest US grower of fresh pomegranates and producer of pomegranate juice, makes enjoying pomegranates easier this season with the launch of POM POMS, a convenient, ready-to-eat package of ruby red arils from California-grown Wonderful variety pomegranates available nationally in the fresh cut-fruit section of most major grocery stores now through February.

(Photo: http://photos.prnewswire.com/prnh/20111129/LA13554)

POM POMS are available in two convenient sizes: a 4.3oz. size that includes its own spoon for easier snacking and a larger 8oz. size ideal for the whole family to enjoy any time of day.

The introduction of POM POMS provides easy access to the fruit while expanding pomegranates to a wider market of consumers.

"POM POMS makes enjoying pomegranates easier than ever especially for time-starved consumers who are always on the go," said Laurie McCartney, CMO of POM Wonderful. "With the pop of a lid, POM POMS eliminates the need to understand how to open the fruit and offers a simple, fun way to enjoy all the benefits of Wonderful variety pomegranates."

Snacking

The 4.3oz. size of POM POMS is a deliciously healthy on-the-go snack and complements packed lunches of young and old alike. Bursting with sweet-tart pomegranate juice, Wonderful variety arils also contain vitamins, minerals and polyphenol antioxidants.

Every day Enjoyment

With their surprisingly sweet-tart taste, Wonderful variety pomegranates offer a culinary versatility that adds sweet overtones to a savory entree or zest to a dessert.  Drop the gem-like arils into glasses of champagne for an extra special holiday toast, toss spoonfuls of arils in salads for added color and texture or sprinkle them over cereal and yogurt for a delicious start to the day.

Holiday Feasts

Due to their culinary versatility, ruby red Wonderful variety pomegranate arils can be enjoyed in a variety of holiday dishes. Unlike other fall fruits available, fresh arils can add a burst of sweetness to a holiday sauce or stuffing and also provide zest to a holiday dessert.

POM POMS are available nationwide through February, and have a suggested retail price of $3.99 for the 4.3oz. size and $5.99 for the 8oz. size.  For more information about fresh pomegranates and delicious recipes developed by top chefs from around the country, visit: www.pomwonderful.com/fresh-pomegranates.

About POM Wonderful

POM Wonderful is the largest producer of California Wonderful pomegranates and the company exclusively grows and sells this variety.  POM Wonderful's pomegranates grow in central California, in the sunny San Joaquin Valley.  Fresh pomegranates are in season from October through January and November is National Pomegranate Month.

Through its proprietary technology, POM Wonderful is able to use its fresh pomegranates to make its delicious, all-natural POM Wonderful 100% Pomegranate Juice and extract POMx, an all-natural, ultra-potent concentration of polyphenol antioxidants.  POMx is available exclusively in POM Tea, POMx Pills, POMx Liquid and POMx Shots.  POM Wonderful Pomegranate Juice, LITE POM and POM Tea are available year-round in the refrigerated section of produce departments in supermarkets nationwide.  POMx Pills, POMx Liquid and POMx Shots are sold online exclusively at www.pomwonderful.com/products. To learn more, visit www.pomwonderful.com.

SOURCE POM Wonderful