New U.S.-based study will explore the impact of gut-focused nutrition, DNA insights, and activity tracking on canine immunity and long-term vitality
HOUSTON, Aug. 14, 2025 /PRNewswire/ -- Pet wellness company POP today announced the launch of a 90-day canine health study in collaboration with Innovative Pet Lab, and Embark Veterinary. Designed to explore how personalized nutrition, biological data, and behavior tracking can support immune health and long-term vitality, the study will enroll up to 100 dogs from across the United States.
Participants will receive over $600 in free health tools, including POP's science-backed supplement POP-Topper, Innovative Pet Lab's gut biomarker test kits, and Embark's DNA test. The study will also deliver a personalized health report at the end of the 90 days, combining insights from multiple data sources.
"Dogs can't always tell us when something's off—but their biology and behavior can," said Alan Tsui, Co-Founder of POP. "We're combining cutting-edge diagnostics, personalized nutrition, and real-world data to give pet parents a clearer picture of their dog's health—and contribute to a future where all dogs live longer, healthier lives."
POP, short for "Power of Pets," launched in 2024 to address the growing need for preventative pet health solutions rooted in science and personalization. Its flagship product, POP-Topper, is a functional food topper formulated with clinically studied ingredients that support gut health and reduce inflammation.
Innovative Pet Lab will provide two at-home gut health test kits per participant to measure key markers like calprotectin, zonulin, and SIgA. Embark Veterinary, the global leader in dog DNA testing, will offer breed, trait, and genetic risk profiling to support individualized interpretation.
This comprehensive study will investigate how a personalized protocol—combining diet, gut diagnostics, DNA, and behavior data—can inform smarter, more proactive dog care. Results will also contribute to future research on the early detection and prevention of chronic diseases like IBD, arthritis, and obesity.
Enrollment is now open for dog owners in the U.S. with dogs aged 1–6 years. Participants must commit to feeding POP-Topper daily, submitting samples, and completing a series of surveys and weekly logs. Those who complete the study will receive a full refund of their $99 deposit.
To learn more or apply, visit: https://pop-labs.com/pages/clinical_study_thriving
About POP
POP (Power of Pets) is a next-generation pet health company dedicated to extending canine healthspan—the years dogs spend thriving, not just surviving. POP combines science-backed supplements and personalized diagnostics to help pet parents make better health decisions. Learn more at pop-labs.com.
About Innovative Pet Lab
Innovative Pet Lab is a leader in canine gut health screening tests. Their at-home testing kits translate microbiome and immune biomarkers into actionable insights, empowering earlier intervention and improved long-term outcomes for dogs.
About Embark Veterinary
Embark offers the most comprehensive dog DNA test on the market. Developed by veterinarians and geneticists, Embark provides breed breakdowns, health risk screening, and trait insights to support proactive care.
SOURCE POP LABS (Pet Longevity Research Limited)
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