POP-TARTS® AND LIQUID DEATH WANT YOU TO MAKE IT A BAD MORNING WITH NEW SQUEEZED TO DEATH FROSTED ORANGE TOASTER PASTRY

The limited-time toaster pastry serves up bright citrus filling, a golden-orange crust and orange sprinkles, with full permission to have a baaaaad morning; available at participating retailers in November 2026.

KEY POINTS

• Pop-Tarts® and Liquid Death are introducing Pop-Tarts Liquid Death Squeezed to Death Frosted Orange toaster pastry, the first Liquid Death-inspired flavor from Pop-Tarts.
• Inspired by Liquid Death's Squeezed to Death Orange soda-flavored sparkling water and freshly squeezed oranges, the limited-time toaster pastry pairs citrus-flavored jam with a golden-orange crust, flaky texture, frosting and orange sprinkles.
• A few lucky fans will have the chance to win the one-of-a-kind Bad Morning Alarm Clock through a social media sweepstakes launching on the Pop-Tarts Instagram and TikTok accounts.
• The toaster pastries arrive at participating retailers beginning in November 2026, with suggested retail prices of $4.69 for a 12-count box and $4.97 for a 16-count box.

CHICAGO, Oct. 27, 2026 /PRNewswire/ -- For decades, oranges have been relegated to the juice glass—but now, they're taking over the toaster and bringing a bright citrus twist to a familiar fan favorite. For the first time, Pop-Tarts® and Liquid Death are giving orange a deliciously unexpected edge with Pop-Tarts Liquid Death Squeezed to Death Frosted Orange, a limited-time-only toaster pastry inspired by Liquid Death's soda-flavored sparkling water. The result is a fresh, citrus-forward spin on a Pop-Tarts toaster pastry.

Pop-Tarts Liquid Death Squeezed to Death Frosted Orange gives this familiar fruit a fresh twist—and gives fans permission to have a bad morning, but not in the traditional sense. A baaaaad morning—the kind that starts with an unexpectedly bold, citrusy Pop-Tarts flavor and absolutely no pressure to rise and shine.

"Pop-Tarts has always made room for a little fun with flavor, and our partnerships let us take that spirit somewhere unexpected and give fans a fresh twist on a familiar favorite," said Kim Holowiak, Director of Growth & Marketing, Pop-Tarts. "Limited-time collaborations, like this one with Liquid Death, offer a new way to experience both brands. Squeezed to Death Frosted Orange is bright, citrusy and unmistakably Pop-Tarts, with just enough Liquid Death attitude to make having a bad morning feel like a very good idea."

This is the second product collaboration from Pop-Tarts and Liquid Death. Earlier this year, the brands first teamed up to turn the iconic Frosted Strawberry Pop-Tarts toaster pastry into Pop-Tarts Carnage, a limited-edition Liquid Death iced tea. Now, they're flipping the script by bringing a Liquid Death-inspired flavor to Pop-Tarts with Squeezed to Death Frosted Orange—because it's time for fans to wake up and smell the toaster pastries.

"First we made Liquid Death iced tea taste like Pop-Tarts Frosted Strawberry. Now Pop-Tarts has returned the favor with a toaster pastry that tastes like our orange soda-flavored sparkling water. They're only around for a limited time, so grab a box while you can," said Greg Fass, VP of Marketing at Liquid Death.

Inspired by Liquid Death's Squeezed to Death Orange soda-flavored sparkling water, Squeezed to Death Frosted Orange toaster pastry pairs citrus-flavored jam with a unique golden-orange crust. Each bite starts with a flaky, buttery crust that brings nostalgic sugar-cookie notes, followed by bright orange filling. Frosting and orange sprinkles add sweetness and texture, finishing with a pleasant orange sugar-cookie taste.

As part of the product launch, Pop-Tarts and Liquid Death are taking the baaaaad morning beyond the toaster with the Bad Morning Alarm Clock, the collaboration's over-the-top answer to the traditional wake-up call. Forget soothing chimes and gentle affirmations—this alarm goes all in with screams, dental drills, car horns, smoke alarms and metal scraping, all designed to get fans out of bed and into a baaaaad morning. Only a handful of the exclusive clocks exist, and Pop-Tarts is giving fans a chance to get their hands on one. Beginning October 28, 2026 at 10 a.m. ET through October 30, 2026 at 5 p.m. ET, fans can enter for a chance to win by tagging a friend who isn't a morning person using #PopTartsBadMorningGiveaway on the designated Pop-Tarts Instagram post at @poptartsus or TikTok post at @poptarts. Entrants must be following @poptartsus Instagram or @poptarts TikTok and like the designated post.

Fans can find Pop-Tarts Liquid Death Squeezed to Death Frosted Orange at participating retailers beginning in November 2026. Suggested retail price is $4.69 for a 12-count box and $4.97 for a 16-count box. Availability may vary by retailer.

Follow @PopTartsUS on your favorite social media platforms and visit www.poptarts.com for more information and the latest news.

POP-TARTS™ - LIQUID DEATH BAD MORNING GIVEAWAY

ABBREVIATED RULES. NO PURCHASE NECESSARY. Sweepstakes is open only to legal residents of the fifty (50) United States and District of Columbia and are eighteen (18) years of age or older at time of entry. Begins 10/28/26 at 10:00:00 AM (ET) and ends 10/30/26 at 5:00:00 PM (ET). For details on how to enter and/or for complete Official Rules, go to www.poptarts.com/PopTartsBadMorningSweepstakes. Entry is free. Subject to complete Official Rules. Void where prohibited. Sponsor: Kellanova, One Kellogg Square, South Tower, Battle Creek, MI 49016.

© 2026 Kellanova
© 2026 Liquid Death Mountain Water

ABOUT MARS, INCORPORATED 

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. Based on combined Mars and Kellanova 2025 net sales, we are now a $65bn+ family-owned business, with a diverse portfolio of quality snacking and food products that delight millions of people every day, and leading pet care products and veterinary services that support pets all around the world. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M'S®, SNICKERS®, EXTRA®, Pringles®, Cheez-It®, and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our approximately 170,000 Associates to act every day to help create a better world for people, pets and the planet.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

ABOUT LIQUID DEATH

As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across beer and junk food. Our product lines include mountain water, soda-flavored sparkling water, iced tea, and energy. We donate a portion of our proceeds to help kill plastic pollution. For more information on Liquid Death please visit liquiddeath.com.

Media Contacts

Mars, Inc.
Kelly Evans
Corporate Affairs
[email protected] 

Weber Shandwick
Elyssa Kanter
[email protected]

SOURCE Mars, Incorporated