POP-TARTS CELEBRATES FIRST FROSTED GINGERBREAD FLAVOR BY LISTING A GINGERBREAD HOUSE ON ZILLOW

One lucky gingerbread house-building fan will win $15K from Pop-Tarts that they can put toward their home mortgage

BATTLE CREEK, Mich., Nov. 10, 2022 /PRNewswire/ -- This holiday season, Pop-Tarts is celebrating the wild world of homeowning with a crazy good idea – build your Frosted Gingerbread Pop-Tarts dream house for a chance to win money you can use toward your real dream house.

The brand is putting a new twist on the classic gingerbread house-making tradition with this gift of an offering. Whether you're a Zillow-surfing addict or a hopeful pastry-home architect, any and all Pop-Tarts fans can enter for a chance to win $15K from Pop-Tarts. To enter, post a picture of your Pop-Tarts Gingerbread house on Instagram or Twitter with #GingerbreadPopTartEntry (No Purchase Necessary). You may also enter via mail-in entry. Complete official rules here. 

The contest is inspired by Gingerbread Pop-Tarts that are back after nearly a decade and better than ever thanks to the new addition of snowy white icing and nine printed fun designs, perfect for elevating any gingerbread house.

"Rather than building the same quaint, cookie-cutter gingerbread houses this year, we hope families will consider a crazy good renovation instead," says Heidi Ray, Senior Director of Marketing, Portable Wholesome Snacks. "We are reintroducing Gingerbread Pop-Tarts to inspire a new era of gingerbread house building that's modern, memorable, and most importantly, delicious. We hope the added incentive of the $15K prize will get fans into the spirit, the Pop-Tarts way."

HOLIDAY HOME-BUILDING INSPIRATION
To set the stage for holiday house-making, Pop-Tarts teamed up with experts at Zillow to list the first-ever Gingerbread Pop-Tarts house on the real estate marketplace. Nestled in the heart of Wild Berry Woods, this drool-worthy Pop-Tarts Gingerbread farmhouse is turnkey and tasty, with scrumptious siding and snackable shingles. Digital window shoppers and hopeful architects will marvel at the Cookies n' Crème kitchen countertops and Chocolate Fudge bedroom reading nook all season long. Find this edible dream home listed at zillow.com/house/poptarts.

Limited-edition Frosted Gingerbread Pop-Tarts are on shelves now in retailers nationwide for an MSRP of $4.19 for a 12-count box. Stock up ahead of the holiday season and stay up-to-date on all things Pop-Tarts by following the brand on TikTok, Instagram, Twitter and Facebook.

ABBREVIATED RULES
NO PURCHASE NECESSARY. YOU MUST HAVE INTERNET ACCESS AND AN ACCOUNT ON TWITTER OR INSTAGRAM TO ENTER VIA SOCIAL MEDIA. Obtaining an account on a designated social media platform and entry into the contest is free. Open to legal residents of 50 US & DC; 13+. Begins 12:00:00 AM (ET) on 7/25/22 & ends at 11:59:59 PM (ET) on 12/16/22. For how to enter including mail-in entry and/or complete Official Rules, go to www.poptarts.com/contest. Subject to complete Official Rules. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.

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ABOUT KELLOGG COMPANY
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles^®, Cheez-It^®, Special K^®, Kellogg's Frosted Flakes^®, Pop-Tarts^®, Kellogg's Corn Flakes^®, Rice Krispies^®, Eggo^®, Mini-Wheats^®, Kashi^®, RXBAR^®, MorningStar Farms^® and more. Net sales in 2021 were nearly $14.2 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods and noodles. As part of our Kellogg's® Better Days ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com.

SOURCE Kellogg Company