Pop-up MicroLites™ Revolutionize Hands-Free 'Micro-Lighting'

KAUAI, Hawaii, Oct. 25, 2011 /PRNewswire/ -- Pop-up MicroLites™, developed by MicroLite Tech, are new micro-sized lighting devices that allow hands-free operation. With just a simple push these compact, durable, super-bright LED lights pop up to shine light downward, illuminating anything they are attached to. All other lighting products instead disperse light away. Pop-up MicroLites attach to almost anything, including plastic, metal, wood, leather, and even cloth. With a footprint the size of only a nickel they are also one of the smallest lighting products on the market.  

Pop-up MicroLites provide hands-free illumination of toolboxes, locks, dashboards, breaker panels, remote controls, clipboards, purses, emergency kits, computer ports, and so much more. The product has literally thousands of unique uses. The current version attaches adhesively but a magnetic version will soon also be available. With a suggested retail price under $10, Pop-up MicroLites are affordable enough to be used everywhere. They are now available in glossy black and will be available soon in metallic silver and bright white.

Pop-up MicroLites have been sold successfully online since December 2010, but are now becoming available at various retail outlets in both the U.S. and Canada. Due to the product's many uses it can be sold through Hardware, Home Improvement, Electronics, Drug & Grocery, Sporting Goods, Office, Automotive, Promotional, Industrial, and Mass Merchandising channels. Several large retail chains have already expressed interest in carrying the product.

"We expect nationwide retail placement in the U.S. and Canada by early 2012. The response from both consumers and retailers has been fantastic. Micro-lighting really is an entirely unexplored product category with lots of room for new innovation," says MicroLite Tech founder and CEO John Teel. The Pop-up MicroLite is the first in an entire line of hands-free micro-lighting products being developed by MicroLite Tech.

Pop-up MicroLites are protected under U.S. Patent 7,794,131. The patented pop-up feature is critical because the light source must be elevated to illuminate what it is attached to. When not in use the light needs to be compact and out of the way. The best solution is to have the light source pop up when turned on. The product began out of a need to illuminate remote controls in the dark but quickly grew to being used in countless other applications.

MicroLite Tech was founded in 2010 by John Teel of Kauai, Hawaii. John is now the company's CEO. Les Oliver is the company's Master Sales Representative for North America. Pop-up MicroLites are distributed in Canada exclusively by Spark Marketing and Distribution of Oakville, Ontario.

Contact:

John Teel
MicroLite Tech LLC
Tel: 808-332-0402  Fax: 866-434-2045
Email: [email protected]  
Website: http://www.MicroLiteTech.com
(Hi-res product photos available on website)

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SOURCE MicroLite Tech LLC