Popcards Launches First-Ever Photo Greeting Card App That Literally Pops With An Augmented Reality Video Experience

MINNEAPOLIS, July 28, 2015 /PRNewswire/ -- Popcards, the newest innovation in greeting cards since the digital photo, is a free app now available in Apple and Android app stores. With the Popcards App, you can create printed greeting cards that come to life with an augmented reality video experience. With the app the user can simultaneously take a photo and record a personal video. The photo is printed on the greeting card with a personal message. The greeting card can then be scanned using the same Popcards app bringing the card magically to life.

Popcards will forever change life's memorable moments including, holidays, birth announcements, weddings, special invitations and more by offering beautiful greeting cards that pop with a video experience. Consumers can now have the visual, video component social media channels provide, with a lasting greeting card memento they can save forever.

"As innovators in the printing industry, we've developed Popcards to incorporate augmented reality technology with printed greeting cards. Today, we can expect to see personal images and videos, together with print, to announce or celebrate life's big moments. In the future, no one will ever send just a photo greeting card again," says Popcards inventor Kurt Johnson.

Popcards is powered by technology from Layar, the leading developer of augmented reality software for the printing industry.

Holiday Video:  https://youtu.be/CZtTCPrxo-4 
Wedding Video:  https://youtu.be/edaX98xJ0RU

Creating a Popcard is easy. See directions below or watch the video here.

1. Download the free app from iPhone or Android app stores.
2. Open the app, select "Create," then start the camera.
3. The cameral takes 5 stills, then starts recording the video.
4. Select one of the still photos for your greeting card.
5. Choose a themed template and write a personal message.
6. Cards are printed and shipped in 1 business day for as little as $1.69 per card.
7. Using the same app, scan the still photo and watch it Pop with the video experience.

To try Popcards for free, download the app in Apple and Android app stores then use Promo Code: tryitfree

For more information, log onto www.popcards.com.

About Popcards
Popcards are the newest innovation in Greeting Cards that combine both a photo and video in an augmented reality experience. Imagine getting a birth announcement in the mail from your best friend. There is a photo on the announcement with an icon that says, "View with Popcards", a downloadable iOS or Android app. You scan the photo with the app and it instantly comes to life with a video of the mother introducing her new baby to the world.

There are lots of applications: a Holiday Greeting Card with a video of a family's personal message, a Save the Date Announcement with a video of the couple in love, a Graduation Announcement with a video of the graduate talking about college plans, or a simple Thank You card with a personal video from the bride and groom.

Popcards is a new innovation from Minneapolis-based Hammer Direct, and is powered by  technology from Layar. Hammer Direct is a printer and mailer with websites postcardbuilder.com, directmailtools.com and printz.com.  Layar is the leading developer of augmented reality software for the printing industry.

Media Contact:
Michelle McQueen
DavEllePR
917-370-6016
[email protected]

Davina Coard-Martoral 
DavEllePR
646-670-6673
[email protected]          

SOURCE Popcards

Related Links

http://www.popcards.com