Popdust Music Site Branches Into Fashion With The Launch Of Its First Pop-up Online Store Popdust Style

NEW YORK, April 23, 2012 /PRNewswire/ -- Popdust.com, the leading music news site dedicated to the world's biggest pop stars and the fans that love them, has launched a new feature, its first ever pop-up store called Popdust Style where users can shop for clothing, shoes, jewelry, and cool accessories. On April 23, Popdust Style will launch its first collection of fashion and accessories curated by Epic Records recording artist Karmin. Link to the Karmin collection here: www.popdust.com/karmin

According to Popdust's VP Business Development David Hargis, "Like us, Karmin's fans love everything about Amy and Nick -- their music, their personality and their fashion sense. Our pop-up store gives fans first hand fashion insights from artists themselves, and a chance to match their style through products in our online store."

Consumers will have the ability to click and purchase items directly on Popdust. For the launch of Popdust Style, Popdust has partnered with Bedrocket's Look TV, the fashion channel from the creators of Project Runway, which will launch later this month as part of the new YouTube partner initiative. A new show called "The Popdust Dressing Room" will premiere on Look TV featuring Karmin's curated collection. Visit Look TV here: http://www.youtube.com/looktv

Popdust and Karmin's curated selections will also be available through luckymag.com, the website of Lucky Magazine, as part of their highly successful "Deal of the Day" franchise.

"Style is such an important part of what Nick and I do together as Karmin," says singer Amy Heidemann. "Our fans are always asking us how they can find clothes like we wear in our videos and on stage. We are thrilled to put together this collection with Popdust Style because they make it so easy and fun."

For their collection, Karmin has selected over twenty-five items that reflect the stylish duo's fashion sensibilities from designers including Allibelle, Ame Ame, BB Dakota, DKNY Jeans, Duke & Winston, Feiyue, Jack by BB Dakota, Junkprints, KAMALIKULTURE, Laruicci, Luxe by TracyLee, RumbaTime, Steve Madden, What Goes Around Comes Around and Wildfox Couture.

About Popdust:
Popdust focuses an expert music-centric lens on the artists creating and performing the biggest songs in the country. Since launching in 2011, Popdust has already reached 600K unique monthly visitors composed of young, voracious music fans who obsessively follow stars like Lady Gaga, Justin Bieber, Katy Perry and Rihanna. The management team is led by incoming CEO Hugh Panero, former CEO and Founder of XM Satellite Radio; David Wade, Co-Founder / President & GM; and Co-Founder / Editor-In-Chief Craig Marks, the former top editor of SPIN, BLENDER and BILLBOARD and co-author of the new bestselling book "I Want My MTV." Read stories at www.popdust.com.

About Look TV:
Look TV is a new interactive network from Bedrocket Media Ventures and Full Picture, the co-creators and Executive Producers behind Project Runway. It is positioned as the premiere beauty/fashion channel within the new YouTube partner initiative. Look TV aims to be the ultimate style accessory for women 18-49, empowering their personal style with the info and insight they crave. The vibe of the network is attainable, aspirational, practical and fun. It targets women who engage in "participatory fashion" - they're active fans, seeking tricks, tips, and insider info at every turn, which they then share with their friends. Subscribe now: http://www.youtube.com/looktv

Like Look TV on Facebook
Follow @LookTV on Twitter
Follow Look TV on Pinterest

About Karmin:
Karmin took the Internet by storm last year after posting a cover of Chris Brown's "Look At Me Now" on YouTube. The clip instantly went viral and became one of YouTube's most viewed videos of 2011. The duo has since racked up 200 million views for their videos with over 800,000 YouTube subscribers. The duo debuted their original music on Saturday Night Live's iconic stage on February 11th performing "Brokenhearted" and "I Told You So" and instantly became a worldwide trending topic on Twitter that evening. Complex magazine said it best saying, "Karmin officially crossed over into the mainstream last night with a performance on Saturday Night Live," while AOL said "Karmin mixed bubblegum, rock and hip-hop, proving they're capable of more than just covering Chris Brown tunes. Rapping like Nicki Minaj and moving like Gwen Stefani, Heidemann wowed..," and Idolator said "Offbeat pop duo Karmin punctuated their remarkable journey from "Look At Me Now" re-makers to mainstream stars…" Their debut album Hello will be out May 8th.  www.karminmusic.com

Popdust Press Contact:
Lois Najarian            
The Door          
646-340-1763           
[email protected] 

Karmin Press Contact:
Joseph Carozza
Epic Records
212-833-4548
[email protected]

SOURCE Popdust