Popghum a Hit at Farm Aid 25: Growing Hope for America

Popghum was backstage at the concert for the artists and crew who generously donated their performances to support the Farm Aid mission.

Oct 07, 2010, 18:22 ET from Popghum

ARLINGTON, Va., Oct. 7 /PRNewswire/ -- Popghum was on hand as a stadium concession and as a Family of Food Sponsor at last Saturday's Farm Aid concert at Miller Park Baseball Stadium in Milwaukee, Wisconsin. The Family of Food Sponsor program is specifically designed to support backstage catering efforts. Popghum's gift helped reduce event costs, and put more dollars to work on behalf of family farmers.

"Words can't express how excited we are to have been invited to participate in this year's show," said Dan Gadra, Chief Executive Officer, Popghum. "These artists have worked to raise awareness of how critical the family farm is to the American way of life since 1985. We're glad we could be there for them, and we look forward to contributing more in the future."

This year's concert lineup included: Willie Nelson, Neil Young, John Mellencamp, Dave Matthews, Kenny Chesney, Norah Jones, Jason Mraz, Jeff Tweedy, Band of Horses, The BoDeans, Amos Lee, Robert Francis, Lukas Nelson and The Promise of the Real, The Blackwood Quartet, and Randy Rogers Band.

As part of the sponsorship, Popghum was listed in Farm Aid's concert media press release about Good Food at Farm Aid, on signage in the catering tent, and in a special Farm Aid program book.

As a concession Popghum was truly a hit, with the cashier selling Popghum reporting brisk sales throughout the show.

Popghum can be purchased in stores, and is available online at shop.virginiaspecialtyfoods.com.

About Popghum

Popghum is the original organic popped sorghum.  It's like popcorn, only better.  It's smaller, crunchier, nuttier, sweeter, and it has no hulls to get stuck in your teeth or gums!  Learn more at www.popghum.com.

About Farm Aid

Willie Nelson, Neil Young and John Mellencamp organized the first Farm Aid concert in 1985 to raise awareness about the loss of family farms and to raise funds to keep farm families on their land. Dave Matthews joined the Farm Aid Board of Directors in 2001. Farm Aid has raised more than $37 million to promote a strong and resilient family farm system of agriculture. Farm Aid is a nonprofit organization whose mission is to keep family farmers on their land.

SOURCE Popghum