Poptent and Rumblefish Launch Poptent Soundtracks, Bringing Licensed Audio Tracks to 70,000 Video Producers

Jan 30, 2014, 10:08 ET from Poptent

PHILADELPHIA and PORTLAND, Ore., Jan. 30, 2014 /PRNewswire/ -- Poptent, the global leader in crowdsourced video production, and Rumblefish, the largest provider of soundtracks for social video, today announced that the two companies have partnered to create Poptent Soundtracks. Poptent Soundtracks gives Poptent's growing community of more than 70,000 filmmakers in 140 countries access to a custom-curated selection of the world's largest copyright-cleared soundtrack catalog of two million tracks, operated by Rumblefish on its Friendly Music soundtrack platform.

The new service specifically caters to Poptent community members, allowing them to include pre-licensed music soundtracks in any of their Poptent-sponsored video assignments and other projects for major brands and agencies worldwide. Poptent Soundtracks offers a complete suite of soundtrack search and recommendation tools, along with full access to a custom-curated catalog of music tailored expressly for Poptent's filmmakers. The integration of the Rumblefish catalog makes Poptent Soundtracks the most comprehensive soundtrack offering in the crowd-sourced video industry.

Poptent members can search by mood, occasion and numerous other parameters to find the right soundtrack for their video. Filmmakers pay only $1.99 per video for soundtrack inclusion. If their video is selected for use by the brand or agency, Poptent will cover the 5% production fee to Poptent Soundtracks. All music in Poptent Soundtracks is 100% pre-licensed and ready to use on-demand without cumbersome negotiations with record labels or lawyers.

"Now it's easier than ever for Poptent creators to find and use the perfect soundtrack for their work," said Nick Pahade, Poptent CEO. "Going forward, our filmmakers don't have to struggle with confusing and expensive licensing agreements directly with artists, record labels, publishers and composers. They also don't have to worry about falling in love with the perfect song only to learn that the music rights aren't available for their project." 

"Poptent creates substantial opportunities for their filmmaking community and simplifies the production process for a group of talented filmmakers," said Paul Anthony, founder and CEO of Rumblefish. "Poptent Soundtracks is a big step forward for the platform and will delight filmmakers and brands alike with the highest quality, rights-cleared catalog available."

About Poptent
Poptent (www.poptent.com) is a leading video production and social content marketing platform, connecting top brands and their agencies with more than 70,000 talented independent filmmakers to deliver outstanding video for every channel. Poptent provides the strategic advice, tools and services to go from creative brief to final cut and from placement to proven ROI. Poptent provides its community of filmmakers the opportunity to work on assignments for the world's biggest brands and agencies. Poptent is headquartered in Philadelphia, with regional sales offices in New York, Chicago, Los Angeles and other key US markets.

About Rumblefish
Rumblefish is the largest provider of soundtracks for social video and has been a pioneer in the music licensing industry for over a decade. Through its API, SDK and Storefront offerings, the platform allows partners to offer soundtrack functionality for web, mobile and desktop applications, and provide access to the world's largest copyright-cleared soundtrack catalog of more two million tracks. The company makes soundtracks for online social videos easy and legal, and has issued more than nine million licenses, many through its popular soundtrack storefront Friendly Music, paying millions in royalties to its artists. Rumblefish partners include YouTube, Animoto, Socialcam, Amazon, Klip and Google. The company can be found at www.rumblefish.com and is headquartered in Portland, OR.

SOURCE Poptent